How Fractional Marketing Can Set You Free
Fractional workers allow companies to benefit from a leader’s expertise while not assuming the risk of hiring that person full time. “I’m like the embedded chief content officer, without the company having to pay for a full-time executive and find enough for them to do to keep them excited about coming to work each day,” explains Erika Heald , founder of Erika Heald Marketing Consulting.?
Erika enjoys working in a fractional capacity because she can simultaneously work with very different clients. She now has greater freedom to choose who she works with, and she can direct her own learning and growth trajectories.?
“I really like the cross-pollination of working with different companies,” she admits. “So maybe one company will be SaaS software, and the other will be something that’s colocation. I have a tendency to do just B2B tech, so they’ll be technology-related on both sides, but very different industries, concerns, and content.”
Unlike traditional full-time roles, fractional work promotes creativity and flexibility, allowing professionals to expand their network and knowledge base. Companies also benefit by accessing top-tier talent without the long-term commitment or risk of a full-time hire.?
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