How to Follow Up With a Client
Trevor Ambrose
Presentation & Sales Training Specialist | International Keynote Speaker | Business Psychology Expert
FOLLOWING UP CLIENTS IS ONE OF THE MOST OVERLOOKED SKILLS IN SALES. READ THIS QUICK GUIDE TO IMMEDIATELY BOOST YOUR SALES THIS YEAR.
If you’ve had any experience with sales, you’d know that following up with clients is one of the most important aspects of the role. Unfortunately, it’s one of the most neglected. There’s a fine line between being a persistent salesperson and just plain annoying. Finding the right balance is a struggle few manage to master. If you want to know how to follow up a client, keep reading, this six-step guide is for you.
1. MAKE A PLAN
Before you start following up, make sure you have a game plan. It should include the following elements:
Creating and sticking to a game plan ensures that your follow-ups are both consistent and effective.
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2. BE TIMELY
When it comes to following up, timing is everything. You should aim to strike a balance between being persistent and giving your prospect enough time to make a decision. A good rule of thumb is to follow up within 24-48 hours after your first email or phone call. This shows your prospect that you’re ready and eager to help them, while also reminding them of the offer that’s on the table. When choosing a time to follow up, make sure you follow the ‘1:53’ rule.
3. PERSONALISE YOUR APPROACH
One of the worst things you could do is copy-paste your approach to every single one of your?potential clients. ?Give your correspondence with the client a personal touch. This could look like referencing a past conversation, mentioning a complaint or struggle (that you aim to solve with your product/service) or even just calling them by name.
Click here to read the final three tips. These will immediately see your business' sales increase this year.
Managing Director | Business Development
1 年Chloe Pace-Bonello Doug Morren Danny Morren Vicky Jones
SME Advisory | Agile | BPM | Project Management | Risk & Compliance | Strategy | Working Capital | Helping organisations navigate business change with actionable planning and strategy
1 年Great work Trevor Ambrose!