How to focus on the right things

When's the last time you took inventory of how you're spending your time?

It's an important exercise - one that I recommend doing quarterly. It not only helps us hold ourselves accountable, but also helps us ensure we're focusing on the right things.

As Peter Drucker says:

“There is nothing quite so useless as doing with great efficiency something that should not be done at all.”

I was reminded of this quote when interviewing the Kitti Sisters, Palmy and Nancy Kitti. Their interview aired on Monday on Entrepreneurs On Fire, and one of their key takeaways was this:

Wealth isn’t really measured in money. It’s measured in time.

Quick side note... Be sure you're?subscribed to the podcast ?so you don't miss out on these value bombs in the week's to come!

Back to the Kitti Sisters... They have it figured out. They're living their dream life thanks to their expertise in multifamily apartment investing.

Tune in to hear how you can take advantage of the same wealth building strategies they've been using for years.

On the topic of time, I also had a chat with Tommy Mello this week on how to attract, retain, and develop A-players on your team.

One of the fastest ways to scale a business once you have a proven model?

Hire those who can help you grow faster.

But we all know hiring great talent isn't always easy.

Tommy's advice?...

• Figure out what your team’s dreams are
• Spend as much time going after great people to work with you as you do going after clients
• Learn to motivate and communicate with all types of personalities

Tune in to hear Tommy break down his full Elevate System and watch your team thrive!

Over 1 billion in revenue before your 21st birthday?

My guest on Wednesday made it a happen.

Shaahin Cheyene is an entrepreneur, author, and speaker who believes that the story behind the product is more important than the product itself.

One example of how Shaahin lives his belief: He guests on podcasts. Like, a lot of podcasts!

In fact, guesting on podcasts has led to his most recent venture, Podcast Cola, a service that helps individuals connect with top podcasts, saving them - you guessed it - a lot of time.

Ready to use the power of storytelling to connect with people via podcasts? Don't miss Shaahin's interview on EOFire !

Artificial Intelligence is a hot topic right now, and it won't be cooling down anytime soon.

Ofer Familier, today's guest on EOFire, believes this, too.

Ofer admits there are risks associated with AI, and that some people may misuse it.

His solution: We need be upfront about what we’re using, and why we’re using it.

He's learned a lot running his company GlossAI, an AI video generator that storifies existing content (aka, a repurposing tool).

He also shares these tips when it comes to AI for content creators:

• Don’t fight it. Understand what it is and what you can get out of it.
• Focus on building things that AI cannot do.
• Don’t let AI be misrepresented.

AI's greatest benefit for content creators right now: time savings.

And the more time you can save, the more focus you can give to the things that really matter.

To learn more about AI for content creators and how you can be leveraging it in your business, tune in to Ofer's episode !

As you'll learn from each episode this week on EOFire, knowing how to focus on the right thing can be tough.

There are opportunities around every corner, and a lot of shiny objects we could be wasting time pursuing.

So I'll take it back to the beginning of this newsletter: take inventory of how you're spending your time.

What tasks are you doing on a daily, weekly, and monthly basis?

How are those tasks getting you one step closer to your BIG goal?

If they aren't, then it's time to reevaluate.

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