How to Focus on Quality over Quantity with Social Media
I’m always on the hunt for relevant info and I loved this - one of the best articles I’ve seen on this topic for a while. Here are a few paragraphs as a taster.
Why Being on Every Social Platform Can Hurt Your Business
Getting on to every single social media platform (and there are a lot these days!) can distract and disengage your followers.
Social media is free marketing, but only if done well. If you’re creating bad content, or irrelevant content just to have something for a specific platform, you’ll isolate readers.
There’s a lot of competition for people’s attention. Only the best content is getting seen these days, thanks to endless algorithms. Throwing pasta at the wall and seeing what sticks isn’t a great social media strategy.
It’s also time consuming to create content for multiple platforms. You should be on the platforms that are generating a return for you. Small business owners have enough on their plates without wasting their time on mediums that don’t bring them profits.
Focus on Finding the Right People, Not The Most People
You don’t need to be the moderator of a Facebook group if your core demographic spends more time on Pinterest and Instagram. Picking a select few social platforms to grow a loyal following on is better than being on every platform and having no interaction.
Pretty valuable stuff, I’m sure you’ll agree! Why not check out the whole article here and share your thoughts with me afterwards: call on 0411 686 071 or email me at [email protected].
Thanks!