How to fix your crappy content on social media.

 I don't have an E-book I'm trying to sell you, and there is no pay wall to get to my Web page. This is just the answers to why some things on social media work, and the mistakes that you're doing that you need to stop making now. 

#1 Make content for the audience with the audience in mind that the audience is going to like, and not purely self serving content that is going to help you sell something. Because it wont.

#2 Stop designing everything to make it look like a newspaper ad with giant print and text because social media platforms suppress images with text in it. It is not what people respond to anyway. ( And to the smart-ass out there, no I am not talking about Memes, you know what I am talking about. You never saw a Meme in a newspaper anyway. )

#3 Kill your ego and any misconceptions or preconceived notions of what you like and what you project onto the world as how you "want it to be". You should always test things out, but stop it with self serving posts that cater to vanity metrics.

This is not 1983, Social Media is USER DEFINED not Broadcast Defined. Stop trying to treat social media like it is so narrow. You have more than 2 other channels to compete with.