How to fix your CPAs, scale profitably & exit at a life-changing price
Tash Courtenay-Smith
Strategic Advisor & NED | Fractional Head of Growth | Investor & Serial Entrepreneur | Host, Tash Talks (Sky TV) | Founder, The Notting Hill Shopping Bag
We all know that scaling a brand in 2025 is harder than ever.
Three relentless challenges keep founders up at night:
1?? Variable CPAs that make forecasting and planning a nightmare.
2?? Agency fees that feel high and often fail to deliver real results.
3?? The ultimate question: How will your brand exit – and at a life-changing price?
This week, I’m bringing you solutions and insights to tackle these challenges head-on.
Over the past eight years, I’ve worked with thousands of brands and hundreds of tech partners and solution providers, always priding myself on only recommending what actually works.
The strategies and solutions I share are already driving game-changing results for brands that are scaling fast.
First up: Here’s how to FIX your CPAs (yes, you read that right)
Having met and talked to thousands of brands over the past decade, I’m proud to join FairForecast as non-executive director.
Fair Forecast are redefining affiliate marketing to tackle variable and volatile CPAs, scale and cost head-on.
With no setup fees, no monthly management costs, and a results-driven model based on predictable and fixed CPAs, the Fair Forecast model provides a simple and effective customer acquisition focused solution.
How Obvi are scaling profitably with Fair Forecast
Obvi , a leading US collagen brand, are already generating $100M in annual sales but wanted to future-proof its growth.?
Rather than relying solely on paid media and influencer partnerships, they partnered with Fair Forecast to launch a performance-driven affiliate strategy, paying only for results, not impressions or clicks.
The outcome?
?? 15.1X ROAS with zero upfront costs
?? Thousands in verified sales within the first month
?? Featured across major publishers like Forbes, NYT, and Women’s Health, expanding reach into untapped audiences
Fair Forecast’s fixed CPA model is allowing Obvi to scale profitably while diversifying beyond traditional ad spend.
By leveraging premium publishers and a scalable commission-based structure, they are turning affiliate marketing into a major revenue stream.
? No setup fees, no monthly retainers. Just real, measurable results.
? A growing publisher network that introduces your brand to new, high-value customers.
? The ability to expand into TikTok Shop, influencer marketing, and more once the foundation is built.
Obvi is now positioned for sustainable, long-term growth, proving that future-focused brands need performance-driven acquisition models.
To find out more about Fair Forecast email Joel on [email protected]
Join my livestream: How BYBI scaled, sold & succeeded
For every brand founder out there, this is the story you dream of.
Elsie Rutterford and Dominika Minarovic built BYBI Beauty , the world’s first carbon-negative skincare brand, secured millions in funding, launched into 1,841 Target stores, and ultimately sold their company in an incredible exit in 2024.
I’m so excited to be sitting down with Elsie and Dominika as they share everything they wish they’d known, so you can learn from their journey and apply it to your own.
?? Date: Thursday, 20th February
? Time: 2PM GMT
Join us as they reveal:
?? The funding journey – The highs, lows, and pivotal decisions that got them from angel investment to private equity.
? Cash flow survival – How they managed supply chains, working capital, and avoided financial burnout.
? Exit strategy unlocked – What really happens when you sell a company—and the decisions that made the difference.
We’ll cover:
? The funding journey – Angel rounds, VCs, and private equity
? Cash flow survival – Managing supply chains and working capital
? Exit strategy unlocked – What really happens when you sell
This isn’t just another finance chat. It’s a rare behind-the-scenes look at how a real, high-growth exit happens.
Brought to you by Viable: Because cash flow mastery is the key to profitable growth.
As always, thanks for reading!
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Platforms and tech solutions
Have a great week,
Building Winning Teams | Head of Recruitment at StaffingPartner | 4,700+ Successful Hires Across Europe ??
1 周Tash, insightful points shared! ?? What solutions are you proposing?
Discover and Convert High Value E-commerce Merchants ?? Founder @ Wavo.co
1 周Scaling challenges hit different in 2025, but they're pushing us to find smarter, more creative solutions.
Seed Raise: Tokenizing premium spring water & helping 1.4 billion people in need of clean drinking water ?? Quenching thirst, boosting profits ?? 30M+ Impressions/Year | RWA | DeFi | DAO
1 周Facing challenges head-on is the key to success!