How To Fix A Sales Funnel That’s Losing You Customers

“All Change is Hard at First, Messy in the Middle and Gorgeous at the End.” -Robin Sharma

Similar is the case when you build a sales funnel.

A sales funnel consists of stages: 

?? Awareness at the Top…

?? Interest and Desire in the Middle…

?? Action and Retention at the End…

And it is the end that is the Most Beautiful because… 

…you get to Make Money at the end of your sales funnel which will help you Grow in Life, both, Personally and Professionally.

But, if:

?? You are generating a good amount of leads but not enough sales….

?? The Sales Process is taking longer than it should…

?? You are losing money instead of profiting from your business…

…then you are in the messy part of the process, the middle one.

You might even be thinking, “Why did I even start with this sales funnel thing in the first place?”

You might even be thinking of dropping this strategy altogether.

But I urge you not to. 

STOP thinking about Quitting.

Did you know that 68% of business owners in the world are still unaware about the concept of funnels, let alone building one for their business?

You already took the action to get started.

You have already crossed the most difficult part.

You took action and built a sales funnel for your business.

Things might not be working as you imagined them to, but it doesn’t mean you should quit on the idea of it all.

Having reached this stage, don’t you want to experience the most beautiful part of the process you have started?

Your own Profitable and Successful Sales Funnel?

Well, everything in this world needs testing and optimization. 

It is only by testing that you get to know what’s working and what’s not.

And it is only after that you can find the leaks in the process and fix the sales funnel.

So let’s do just that by finding out…

What’s Wrong With Your Sales Funnel?

According to research, only 50% of your leads are really willing to buy. 

To capture the rest of 50%, your leads need to be nurtured. 

Hence, you need to make it easy for them to make the buying decision.

But, doing that isn’t simple though.

About 79% of leads are lost due to poor funnel execution or lack of support during the customer journey, which means you can lose on a lot of potential customers if your sales funnel is leaking.

No matter how hard you work to make your sales funnels perfect, it can still have cracks and leaks, which may result in you losing your potential customers. So you need to fix the sales funnel.

A few reasons why your sales funnel might be failing could be that:

? There are too many steps in the funnel… 

? You are not qualifying your leads for the purchase…

? You are not split testing the funnel…

? Not providing enough information to the lead…

? Poor customer support, etc.

The reason why a sales funnel is called a funnel rather than a tube or pipe is because it filters out unqualified leads, just like real funnel filters out unnecessary elements.

Though you may have a large number of leads, the actual number of potential customers is usually lesser. 

Along their journey, chances are most of them are lost midway as they fail to progress, get stuck, or disappear due to leaks in your funnel.

As I mentioned, to fix a sales funnel it can take some experimenting, but it is not impossible.

Let’s do it step by step:

Find Where Your Customers Get Stuck 

This is the first step to fix a sales funnel.

It is easy to figure out where a customer is facing difficulty if she is in direct contact with you, but this flexibility is not possible in case of an automated sales funnel.

But there are now ways to track how users interact with your website, using which you can help understand their behavior towards your business and then optimize based on that data.

There are a number of analytics tools available in the market that can track the user’s journey on your website, from the start to the point where they eventually drop-off.

To learn about the tools that help you do so, read the whole article here.