How to Fix Flat Copy — Part 2

I got a ton of great feedback from my post about adding dimension to copy.

One reader even said they were going to print it out and pin it to their wall! (That made my day.)

 So I wanted to do a short follow-up and tell you about a quick and easy way to instantly add two dimensions at once to your copy: emotion and personality.

 Just use high-emotion words that express how the person sending the email, signing the sales letter, or narrating the video is feeling.

 Such as:

 “I really love it when…”

 Or: “I sure hate it when…”

 Or: “Nothing makes me angrier than…”

 Or: “Personally, I find it very embarrassing when…”

 This lets the reader or viewer know there is a real person with real feelings behind the copy.

 And we’re much more interested in – and moved by – feelings and emotions than by thoughts and logic.

 Happy dimensioning!