How to fine-tune your value proposition story

In business, it's important to understand what sets you apart from your competition. Yet, most companies have a hard time telling this story. You need outside input and to iterate as you gain information about your solutions and customer needs.

In addition, markets and customer needs are quickly evolving and it's essential to refresh your value proposition story on an annual basis.

Here are some steps to refresh your value proposition story. Once you do this, please let me know how it goes! Or, if you need an outside perspective, please reach out.

I am here to help!

Talk with current clients

The first step in creating a compelling value proposition story is to understand what makes you unique. One way to do this is to ask your current clients.

What do they like about working with you?

What do they think sets you apart from the competition?

Take some time to really think about their answers and look for common themes.

Revisit Your Value Proposition

Another way to get clarity on what makes you unique is to take a fresh look at your "value proposition." What are you offering that is of value to your target market? And who is your target market? Really drill down and be specific here. The more specific you can be, the better. Once you have a clear understanding of these things, you can start to craft a compelling story that will help you win more business.

To jumpstart your value proposition, head to the Insights tab on my website and print and fill out the business model canvas.

Take a Fresh Look at Your Unique Solutions and Founders Story, this is the magic!

Our natural tendency is to be modest and not want to toot our own horn. But if you want to be successful in business, it's important to understand what sets you apart from your competition.

One important step to uncovering your uniqueness is to take a fresh look at your "value proposition." What are you offering that is of value to your target market? And why should they care? Is it because you're the cheapest? The fastest? The most experienced? The best quality? All of the above? Something else entirely?

Digging deep into your founder's story can also help you uncover what makes you unique.

Why did you start your company in the first place?

What was your motivation?

Showcasing your "why" can be a powerful way to connect with potential clients and build loyalty among your existing ones.

Start Crafting Your Story

Once you know what makes you unique, it's time to start crafting your story. Start by thinking about the problem that your target market has that you can help solve. Then, talk about how you solve that problem better than anyone else. Be sure to use concrete examples and data points whenever possible.

And finally, make sure your story is clear, concise, and easy to understand. The last thing you want is for potential customers to get lost in jargon or confusing language.

Conclusion:

Telling a compelling story is one of the best ways to win new business. And while it may seem daunting at first, it's not that difficult once you know what makes you unique.

Start by asking your current clients what they think sets you apart from the competition. Then, take a close look at your "value proposition" and be specific about the problem that you're solving for your target market. Once you have a clear understanding of these things, craft a story that is clear, concise, and easy to understand. If you do all of these things, then you'll be well on your way to winning new business and growing your company.

#healthcare #storytelling #startups #marketing #socialenterprise

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If you need help taking a fresh look at your value proposition and telling your story, I'd love to chat.

I offer complimentary consultations to socially minded health and wellbeing leaders, founders, startups, executives, and anyone else who wants to learn more about how they can use storytelling as a tool for success to amplify healthcare solutions.

ABOUT KATHLEEN HUSTAD

As founder and CEO of Bloom44, I help caring leaders of start-up to mid-sized healthcare companies convey their value proposition story to potential B2B clients. My company’s services can result in higher close ratios and shortened sales cycles.

I do this by sharing my unique talent as a former journalist recognized for telling “human interest” stories as well as over 10,000 hours at a Fortune 10 healthcare company crafting presentations for executives and team member communications.

This unique storytelling ability, deep industry expertise along with a personal mission to help caring healthcare companies grow and prosper so their unique solutions reach more people are unparalleled.

As a founder of a mission-driven social enterprise, I love connecting with business leaders who care about making the world a better place for children and future generations. I connect on values first and then we can explore if I am the right person to help bloom your business.

I invite you to set up a?complimentary consultation.

Email me: [email protected] |?www.bloom44.com