How To Find Your LinkedIn SSI Score

If you’re anyone who has a job, owns a company, or is about to step foot into the working world, it’s important that you have your?LinkedIn profile properly optimized?and showing a significant amount of use through building connections, sharing content, and perhaps even solidifying your voice in your industry where like-minded professionals are watching. Another tool that many do not know about is the LinkedIn Social Selling Index (SSI) Score.

LinkedIn may not be viewed as a major player in the social marketing or networking space, but if you are targeting or want to connect with business leaders of any kind, you can’t ignore LinkedIn. News flash: It’s not just for job searching anymore many are using it as a social selling tool. Social selling is all about creating conversations organically around your products or services that can and often do lead to sales conversations without any of the traditional sales pitching.

What’s your SSI? Check it right here.?

Your SSI is measured by four key things:

Establishing a Personal Brand

It’s best to optimized your profile with the end-user, customer, and client in mind. This is where you post relevant articles that correspond to your industry and the types of professionals you’re looking to attract. This content can be either curated from trusted sources or an original blog-like post using the “post an article” feature. Either way, the goal is to start to establish yourself as a thought leader.

Finding The Right People

Know who you’re looking for and the keywords that relate to them. LinkedIn has robust search tools to help you find your ideal client to build better connections.

Engaging With Insights

It’s all about connections. Engaging with insights is a great way to find similar people both in your industry and in the industry of your ideal client. Another way to engage is to join relevant and active (that’s the key) groups that can help you share your expertise in a non-sales way.

Building Relationships

Sure you want to build relationships with the top leader within the company you’re looking to have as a client, but what’s important is not discounting the other members of the staff within the company because according to LinkedIn, 73% of B2B buyers prefer sales professionals who have been referred by someone they know, with the percentage increasing to 87% when the intro was made through someone in their professional network.

Looking to get your LinkedIn ready to rock? Share your score with me below!