How to Find Your LinkedIn Social Selling Index
Social media and online marketing have taken the business and tech worlds by storm, and there’s no going back! Every day, companies and their teams are searching for better ways to connect with leads and build meaningful relationships using the resources they have at their digital disposal.?
Fortunately for small businesses looking to improve their selling strategy and find the right people to target with their marketing materials, there is a wide range of options on the market – and many are available for free. That’s where resources like the LinkedIn Social Selling Index (SSI) come in handy.?
This article will briefly discuss what LinkedIn’s Social Selling Index is, how it represents your current approaches to digital marketing and selling in online environments, and how you can improve your score quickly. To read the entire blog post, click here!?
What is social selling??
When we talk about social selling, we’re talking about a way to connect with potential customers (or key decision-makers for those leads) through social media channels.?
Think of social selling as relationship building – once you’ve made the connection, you’ve created an avenue for a potential sale. Through social selling, you use a strategy that connects your company to other people in your industry while also presenting your products or solutions as an answer to a problem they may have.?
What is the LinkedIn SSI??
When they use the platform as a sales navigator, LinkedIn users and content marketers gain access to various tools and insights meant to help them measure the effectiveness of their social selling efforts.?
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Despite constantly changing user and consumer behaviour in online environments, SSI metrics allow your company to tailor your business strategy to improve your overall approach to social selling and generate leads.?
How do I find my SSI??
Getting started is easy – to find your LinkedIn SSI, simply follow these steps:?
To improve your score quickly, there are several easy steps you can take with your own LinkedIn profile, including updating your profile sections and photo, asking colleagues for endorsements and recommendations, and sharing valuable content that is relevant and timely to your industry.?
LinkedIn SSI and my business?
By optimizing your LinkedIn profile and learning the ins and outs of effective social selling, you’ll be able to generate and capture the valuable leads you want for your company.?
Ready to start improving your LinkedIn SSI score? Get in touch directly to chat about the marketing solutions that will propel your business forward!?
Absolutely diving into your latest #LinkedIn article! ?? Did you know, as Pablo Picasso said, "Action is the foundational key to all success"? Enhancing your LinkedIn SSI can truly set the stage for incredible achievements. Let's make those connections count! ???? #SuccessMindset