How to find your ideal client

I have been asked a lot recently about how you find your ideal client or your niche?

Here are some things to consider and some pointers I would like to share.

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Who are they?

·???????? Ask yourself about their location, role, business owner or employed, age, gender etc

·???????? Ask yourself where they hang out/what do they read and hear, personally wise and business wise eg what magazines, socials, hobbies, social places

·???????? Ask yourself where do they get their buying influences from? Eg friends, socials, fellow business owners etc

·???????? Ask yourself if you are looking for individuals or businesses

·???????? Ask yourself who is the most valuable client revenue wise

Leads and channels?

·???????? Where do you currently get leads from? Deep dive into this eg not just website but SEO. Not just ads, but which ads eg online or which magazine etc?

·???????? Where could you ask for referrals from eg from fellow businesses who are also targeting the same ideal client/niche/audience?

·???????? What marketing channels/routes to market have you tried/not tried already? Therefore, what works, has worked

·???????? Do you have a loyalty scheme or refer a friend scheme that you could tap into for more referrals of the same type?

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If this sounds useful and if I can help anymore? Book a discovery call https://pinpointmarketingconsultancy.co.uk/marketing-packages/discovery-call/