How To Find Your Ideal Client For Your Contracting Business

Do you know who your best customers are? Why sell to everyone when being selective about who are YOUR clients is beneficial for your business??

By building your Ideal Client Profile you will have clarity on identifying the traits that make a customer a great fit for your business. You'll also be able to represent a more accurate client base to begin to attract more of the clients YOU want to see!

Here at?SMASH, we have provided hundreds of contracting businesses with the tools they need to grow and scale over the past decade. Find out more about the sales services we offer by clicking?here.

By the time you are finished with reading this blog, you will be 100% certain of the steps you need to take to find your ideal client.

So, let’s get into it.

Who Is NOT Your Ideal Client

To kick things off, in order to figure out who your ideal client is, you need to figure out what traits you DO NOT WANT in a client.?

Certainly you have had clients in the past that have been difficult to deal with. Think of what they were like as people and what made them difficult to work with.

Knowing who your not ideal client is makes it much easier for you to picture your ideal client.

Get Specific

So, when you are thinking of your not ideal and ideal client, try to get as specific as possible. You may think you’re being too specific, but any piece of information will help you.?

You DO NOT WANT extremely basic qualities, such as:

• Anyone who has a roof
• Anyone that has siding
• Anyone who has windows
• Anyone who owns property

You need to get in the mindset that you don’t want just anyone who could possibly ever need a roof repair.?

Instead, what you should be thinking about is:

• Their location in proximity to your business
• Their attitude
• Did they pay on time?
• No issues with money
• Their involvement
• Were they organized?
• What type of home or business property did they reside in?
• How big was their home or business property?
• How did they keep their landscaping?
• What kind of car do they drive?

This may seem silly, but really, all of this information helps. Think of how you can tailor your marketing efforts to your ideal clients.

“Like Attracts Like"

To take this even further, think of the phrase “like attracts like.”

You need to make your contracting business be the business that attracts the right kind of clients.

For example, the pictures you use on your website or?social media?can reflect the type of clients you want.?

You can also use language that reflects the values of your ideal clients, such as...READ MORE