How to find your core customers?

Business is all about understanding and targeting your core customers. It's essential to identify who your ideal customer is and focus all of your marketing efforts on them.

When I talk to many business leaders about brand positioning, many still prefer products that “can serve everyone, or resolve all of the problems for their customers”.Apprantly, it positions nothing if positioning on everything.?

According to research, the average business makes 50% of its profits from 10% of its core customers. And this is where we have to focus when we build our brand and marketing promotion.

So the question is, how to identify your core customers? We can start with these four aspects:

1. which groups of people can you bring the most value to? That is, which customers need you more than other brands?

2. which customers can bring the most value to you? It means finding out which customers are most likely to become your loyal customers.

3. what needs or pain points can you solve for your customers to bring out your greatest strengths? Which areas or market verticals do you have the most significant competitive advantage in?

4. which customers are the most compatible with your brand essence? That is your brand purpose, brand mission, vision, and brand values. Which customers share your pursuits and most recognize your values?

Please notice that we focus on the core customers doesn't mean that we have to give up on the others. Don't forget that one of the most remarkable powers of a brand: is influence. Acquiring core customers, attracting main customers, and using them to influence other marginal customers.