How To Find your audience on Reddit

Reddit, called the “front page of the internet,” is a social media platform with over 330 million monthly active users. The site is used by these users, known as Redditors, to share, engage with, and consume the newest news and hot topics

Reddit is more than a social media platform. The platform provides a one-of-a-kind and hitherto unexplored wealth of market research. Reddit, when utilized appropriately, can help marketers decode their target demographic, conduct keyword research, and generate fresh ad ideas — we’ll show you how today. Continue reading!

Find your audience.

Because Reddit is such a large online community, pinpointing your target demographic might be difficult. Some subreddits have a lot of activity yet cover a wide range of topics, while others are very narrowly focused and have very little activity. To locate your target audience Just Like Us,?Serpsol Technologies, you must be smart in your search and strike the perfect combination of topic content and interaction.

Use the subreddit search tool to accomplish this. Despite the fact that there are innumerable subreddits dedicated to your target demographic, sector, or interests, we recommend starting small. See what you can find by searching for the following terms:

Your products:

Try looking for your branded keywords or particular product names on Reddit to locate current posts about your products or services. Not only will you be able to easily determine where your consumers are on Reddit, but you’ll also be able to measure how people feel about your items in general.

Your competitors:

Search for phrases linked to your rivals and their goods to get competitive intelligence. You could come across Reddit discussions where customers debate the merits of a competitor’s product vs yours, which can give useful information for your marketing plan.

Keywords and phrases:

Consider your SEO approach and the organic keywords you want to target. These similar keywords will most likely lead to an intriguing collection of subreddits where users are conversing about your business and marketing efforts.

Industry keywords:

Consider your audience’s broader interests. Can you think of any industry-related subjects or phrases that are similar to your existing product offerings? A marketing automation platform, for example, might not provide a social media marketing solution, but by looking for phrases connected to corporate social media, they’re likely to discover a qualified audience.

A list of subreddits will be generated for each search query. Remember that not every subreddit will be useful to you or your study. Look for the following signals when you research each subreddit to see whether it’s a suitable fit:

Audience size:

How many subscribers does the subreddit have?

Subreddit activity:

When was the last post? How many comments does the average post generate?

Subject matter:

What topics are users discussing? Are the posts relevant to your typical customer?