How to Find the ‘WHY’ Behind What You Do (and Why Having a Purpose Is Essential for a Thriving Business)
Sigrun Gudjonsdottir
I help women start and scale their online business to 7 figures and beyond ?? | Award Winning Business Coach | International Speaker | Bestselling Author | Top Podcaster | Angel Investor
The most important job in your life is to figure out your purpose and then live it. When you know what your purpose is - the WHY behind what you do - you’re able to keep going, take on challenges, and ultimately thrive in life and business.
Your WHY might be as straightforward as wanting to stay at home, spend time with your family and be able to follow your passion and make a living. Or it might be big and bold, like seeing a problem in the world and wanting to solve it.
Apart from giving you purpose, your WHY is also what attracts your ideal clients in business. When you share what you’re doing and why, people care.
People don’t buy what you do but why you do it. - Simon Sinek
Everyone has a WHY story. If yours isn’t obvious to you yet, here’s how you uncover your WHY.
Ask yourself these two questions:
- Why do you want to do what you want to do? Your reason for doing something needs to go beyond just making money. Find a personal reason that explains why you do what you do.
- What is the story that explains your WHY? It’s not enough to simply say you do something because it’s your passion. How did that passion form in the first place? What happened to you that caused you to do what you do? It doesn’t necessarily have to be something dramatic, but it has to be something that shaped you.
If you aren’t able to figure out the WHY behind what you do and there’s no purpose connected to your business - maybe it’s the wrong business.
If you’re ready to go after what you were meant to do all along, sign up for SOMBA Kickstart, my 10-week program that helps entrepreneurs take bold action, eliminate procrastination and fast track their online business. Doors are open until January 21st, 2021.