How to Find Trending Hashtags on Instagram in 2023

In 2022, over 200 million businesses marketed their products on Instagram. So, you can find the right tags and thrive in business, although the process may require effort. Using the right hashtag strategy on Instagram will increase your reach and engagement.

In this blog post, I’ll show you 7 ways to find trending hashtags on Instagram and stand out in your marketing campaigns.?

What are Instagram Hashtags and How Do They Work?

Popular or frequently used hashtags on Instagram help users discover content or accounts. The discovery is beneficial in various ways, like brand recognition, generating sales, and getting more followers.?

How does Instagram determine the trending hashtags??

Instagram checks how many people use a particular hashtag and how often they use it. So, the number of people using a certain hashtag and how often they use it determines whether it ranks in the trending category.?

Secondly, Instagram checks how quickly the hashtag is gaining popularity and the engagement on posts using that particular hashtag.?

For instance, if you post fitness content with #fitness and get more engagement, Instagram will check whether other accounts using the same hashtags have engagement. If they do, #fitness will be a trending hashtag.?

Ways to Find Instagram Trending Hashtags

I have researched and explained 7 methods you’ll use to find trending hashtags on Instagram. Some methods involve using the Instagram App, while others may require external apps and tools. Keep reading to find out which suits you best.?

1. Use Instagram’s Explore Page

Instagram Explore page is the easiest way to find trending hashtags. You’ll find the Explore page by tapping the magnifying glass icon at the bottom of the app.?

Follow these simple steps to find trending hashtags on Instagram using the Explore page:?

• Click on the magnifying glass icon at the bottom of the screen to go to the Explore page.

• Type in a keyword related to your niche or topic of interest in the search bar at the screen’s top.?
• You’ll see posts related to your keyword. Choose the “For you” tab to find trending hashtags on Instagram.
• Once you have gotten the ideal hashtag, tap on any posts to view additional trending hashtags on the full caption.?

2. Use Instagram Search

Like the explore page, the search bar is cost-free and the easiest way to find trending hashtags on Instagram. Here are the steps to get the popular and engaging hashtags:?

• Tap the search icon at the screen’s bottom.
• Type a phrase related to your niche and hit the search icon. (You can also see similar popular hashtags suggested by the Instagram search engine before hitting the search icon.)
• Click on the “Tags” tab at the top of the screen to see the relevant hashtags. Scroll the list to identify the most used.?
• Click on a hashtag relevant to your content to see top posts and reels using it. Open the posts or reels to identify more hashtags used along with your ideal hashtag.?

3. Embrace Social Listening

Social listening tools are the most commonly used methods to analyze online conversations regarding a certain brand. As such, you can use them to find trending hashtags on Instagram and use them in your posts or reels.?

With over 81% of marketers saying AI positively impacts their work, you must recognize social listening to make informed business decisions. One of the best ways you can use these tools to your advantage is to find trending hashtags on Instagram.?

How do you use social listening tools??

The tools collect real-time mentions of predefined keywords over the web. So you’ll have an easier time monitoring keywords and tracking other details like:?

• Your company’s brand, product, or service name.?
• Your branded hashtags.
• Your campaign-specific hashtag.
• Prominent team member name.?
• Keywords in your business niche.
• Keywords might trend in the future.

These tools can also help monitor the competitors’ accounts and uncover their tactics. For instance, YouScan is one of the top social listening tools. It comes with image recognition capabilities, giving you access to AI-powered visual insights to understand your buyer persona better. The platform identifies upcoming trends.?

4. Following Relevant Tags

One of the most amazing things about Instagram is that you can follow hashtags to monitor how regularly people use them. All you need is to find trending hashtags on Instagram and check on other related hashtags that marketers use alongside them.?

One of the easiest ways to get relevant hashtags is to follow a popular hashtag related to your niche. The posts marked with that particular hashtag will appear on the homepage, and you’ll find trending hashtags on Instagram by reviewing them.?

Since all the posts you follow are trending and related to your niche, read the descriptions and determine whether the additional hashtags they use suit your content. However, this method takes time.?

5. Following Relevant Influencers

There is nothing wrong with copying some tips from influencers because their large following indicates they have unique marketing tactics. From their Instagram trends, check the hashtags they use.?

Influencers aim to bring brand exposure by feeling what content their audience wants to consume. As such, you must be careful when following influencers because you can land in a ditch. Follow influencers with content or stories related to your niche.?

6. Explore Trusted Websites with Trusted Hashtag Lists

Most websites find trending hashtags on Instagram and publish them as public lists. They find them on Instagram and other social media pages using social listening methods. These hashtags may be popular and trending, but it is crucial to identify if they are updated.?

For instance, check the content publishing date to determine if the hashtag list is updated. Type terms like “Most popular Instagram hashtags today.” or “Top 100 popular Instagram hashtags in September 2023” to find trending hashtags on Instagram that align with your niche.?

7. Use Instagram Hashtag Tracking Apps

Using Instagram hashtag tracking apps will help you find trending hashtags on Instagram quickly and efficiently. These apps will save you valuable time and effort compared to the manual way of finding hashtags.?

For instance, if you want a suitable hashtag to post your fitness content, all you do is simple—Enter your keyword on the app and let the platform find trending Instagram hashtags.?

Like the power experienced using any other AI tool, the app will automatically get a comprehensive list of trending hashtags highly relevant to your niche. You can use a wide range of apps to find trending hashtags on Instagram, like Hashtagify, hashtags for Instagram, in tags, tagify, leetags, etc.?

The mobile apps are available on Play Store and based on the same features. Fortunately, you can find trending hashtags on Instagram by category or by typing keyword phrases.?

What makes the app experience unique is that you can filter the hashtags by the number of users. Unfortunately, these apps cannot detect the future performance of the hashtags nor predict industry trends. They list the current popular tags, and that’s all.?

Develop an Instagram Hashtag Strategy

In your digital marketing journey, you can find trending hashtags on Instagram to have your content discovered. The hashtags aim to propel and place your content on the Explore page, where you get a wide audience and potential customers.?

An Instagram hashtag strategy will help reach a wide range of audiences, whether you market products or services. As you probably noticed, some ways of marketing will give results in a shorter duration while others may require time.?

How much time can you invest to find trending hashtags on Instagram? Can you afford to spend at least two hours daily searching for hashtags??

Advanced tools will help you do it faster and more efficiently if you find it hard. All the best in your marketing journey.?