How to find social secrets through experimentation.
Stephen Fahey
Viral Marketing Consultant | Helping Manufacturing Brands Capture Attention & Drive Business | DM me to amplify your brand with results-driven content. | + AI Video Content Strategist
I am so glad you joined me today for this hopefully inspiring conversation on how to find social secrets through experimentation. And I have even better news last night I had great success in a nice little experiment I threw up on one of my TikTok accounts.
I have a sub-channel called Taylor Swift News - quite don't tell anybody that I am a Swifty - it is a secret. ??????
?? ANYHOW - there I was thinking let me switch over to my other accounts on Tiktok on my phone and see what is happening. ??
To my surprise, I looked at my Taylor Swift account - feels funny ?? saying that -
??Taylorswiftnews2024 - and I had a video shoot to 4,350 which I thought - hold on a minute that's a little chem.
So, off I went on my little social media experiment - I through up another news blast from this story; Taylor Swift's extremely awkward reaction after Golden Globes host makes fun of her - magic I thought let me post a green screen on this:
领英推荐
So, I carried through and it was good to see the lovely comments.
Now - where I am leading this too is new wider experimentation on Tiktok - my Taylor Swift news channel - is more Taylor Swift News that will push through soon viral and gain me access to the creator program - where my views get turned into $??????.
And even if I don't get to that level on my channel - I will surely learn a lot more about the strength of # I using and to be honest - the data metrics I am looking at the moment convince me I am on the right track.
CONCLUSIONS
Social Media Marketing in 2024 should be about small and robust experimentation to see where content and algorithms match. To, get a match with the # and the right video or article you simply need to be both curious and have a strong capability to have some fun.
????
Of course, each platform will shift in UXD and core features and then you need to act fast to be the leading brand that does what no one else does - experiment like no other!
I know 95% of my social media experiments do not come through on views yet that small 5% when you get the algorithm lock - you're off to the races trust me.