How to Find the Right Keywords For Your Content Strategy in 7 Steps
I think the following raises some excellent points about content marketing. I’ve included a few of the highlights for you to get the gist of the article:
So, if you’ve been languishing in keyword purgatory or afraid to take the plunge, we say it’s time to dive in. Here, you’ll find our simple step-by-step guide to find the best keywords for your brand.
Start With Your Goals
If you’ve created a comprehensive content strategy, you should know exactly what you’re trying to achieve. (If you haven’t, follow our guide to create a content strategy.) Your keyword strategy will support your larger business goals. So, for example, if you’re trying to attract more business for a specific product or service you offer, you’ll want to prioritize keywords related to that subject.
Know Your Personas
In some ways, a keyword strategy is reverse-engineering your buyer’s journey, helping you identify:
- Who you’re trying to reach
- What information they’re interested in
- What search terms they use to find the information they want
The “who” is crucial, which is why you need to clear personas that detail the demographic and psychographic attributes of the people you’re trying to reach. (Here’s how to create personas if you don’t have them already.)
Optimise Your Content
There’s no point in doing all that work if you don’t properly optimise your content for your target keywords, so make sure to include keywords in your headers, subheads, image titles, body copy, etc. Luckily, tools like Yoast will help you optimise your content, flagging what’s missing or offering suggestions. We also find it helpful to create an optimisation checklist to make sure you don’t forget anything.
What do you think? Maybe you’d like to read on? Check out the full version here then give me a call to discuss how this might impact your own business: 0411 686 071. Alternatively, email me at [email protected].
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