How to find relevant content ideas?
Creating high-quality and relevant content is crucial for businesses and individuals.
It helps you to build a strong online presence and connect with your target audience.
Coming up with fresh and engaging content ideas can be a challenging task.
You have to start from a blank canvas.
In this article, I will help you with tips on how to find relevant content ideas for your target audience.
I'll cover everything from much-needed tools to social media platforms.
This will help you establish yourself as an expert in your field.
Target audience persona
It's important to have a clear understanding of your target audience.
Who are they?
What are their interests?
What problems do they have?
How can you help them?
To create content that resonates with your audience, you need to put yourself in their shoes.
Imagine yourself as your target audience. This makes the whole task easier.
Write 5-7 different personas of your target audience based on your services.
What your audience is searching for
Start with Google or YouTube search. User intent is the basis of search queries on any search engine.
The goal is to find high-volume, low-search difficulty keywords.
You can start by typing the topic title on Google search. Then you can expand upon the related searches.
Here are some tools and methods you can use for keyword research:
Ahrefs and Uber Suggest
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Use them for finding keyword ideas. Their monthly search amount and the search difficulty.
Check out the related keywords. Also their details. Shortlist the keywords and phrases.
Install their respective Chrome extensions for ease of use.
Answer the Public
Answer the Public is a free tool that generates questions related to your keyword.
Use the questions to create content that answers your audience's most pressing questions.
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Google Search - Autocomplete Suggestions
When you start typing a keyword into Google, you'll see a list of suggestions. These suggestions can give you ideas for
- long-tail keywords and
- topics that your audience is searching for.
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Google Search - People Also Ask
When you search for a keyword on Google, you'll see a "People also ask" section.
This section shows you the most common questions people ask about your keyword.
Use these questions to create content that answers your audience's questions.
Google Search - Related Searches
When you search for a keyword on Google, you'll see a "Related searches" section at the bottom of the page.
Use these related searches to find new ideas for content.
Competitor's XML Sitemaps
If you have competitors in your niche, you can use their XML sitemaps to find content ideas.
Look for the most popular pages on their site and create similar content.
Install "Detailed SEO Extension" for ease.
Where your audience hangs out
Knowing where your audience hangs out can help you choose the right content format.
Here are some social media platforms you can use:
Use Instagram if your target audience is younger.
Post short-form content on Instagram for wider reach.
Use Instagram to share visual content like images and videos.
Use LinkedIn if your target audience is professionals.
Build connections and share articles to establish your expertise.
Use LinkedIn to share content that's relevant to their industry.
Use Facebook if your target audience is a general consumer audience.
Build a community group and share exclusive value with them.
Use Facebook to share a variety of content, including blog posts, videos, and images.
Conclusion
Creating relevant and engaging content is crucial for connecting with your target audience.
By using these methods and tools, you can find new and relevant content ideas.
Remember to put yourself in your audience's shoes. Create content that answers their questions.