How to Find New Customers Using These 9 Google Analytics Reports

The top challenge that marketers face is generating traffic and leads to their website.

And the second greatest challenge they face is proving the ROI of the marketing activities.

Since you’re a marketer, you’re familiar with these challenges.

The goal of marketing is to generate traffic, leads, and conversion. And when that isn’t happening, you might feel like a bit of a failure.

I get it.

But here’s what’s even worse than not generating the attention you want:

Not knowing whether you’re generating that attention or not.

It’s one thing to say, “Our marketing efforts aren’t working.”

It’s another thing to say, “I don’t know if they’re working.”

With the first, you can change your strategy to do something better.

With the second, though, you can change or stick with what you’re doing, but you won’t know what’s productive and what isn’t.

That’s not a good scenario to establish for your business.

You want to find new customers. But to do that, you need to know who your audience is and which strategies are working best to reach those people.

Then, and only then, can you successfully target and retarget the people who are most likely to become new customers.

Luckily, Google Analytics has the answers you need. [click to continue reading...]