How To Find Video Clients — The Complete Guide 2022.

Whether you’re a freelancer, studio owner, or student fresh out of university, you’ll need work. And to get that work, you’ll want to know, where can I find these clients?

So this article is a practical guide to help you get more clients and get known for what you do. Your time is valuable so let’s get straight into it, let’s start by searching for your first client to get you on your way to having a consistent flow of clients every month.

Get Your First Client Fast

If you are looking for your first client, don’t worry about pricing, don’t worry about having a perfect process, or even having a perfect portfolio – focus on getting the actual work. The best way you can find your first client is by reaching out to your network, friends & family.

Send this message to everyone on your contact list -

“Hey, I’m starting my new video business if you need or anyone you know needs [your service] which helps [who you serve + what problem you’re solving], here are my details to pass on [contact details]”.

Help someone in your network for FREE to get that real client experience and a review to put on your website, Google business page, and Linkedin.

Once you have that, prepare yourself for the next step which is simplifying your message & finding your ideal customer.

Find your ideal customer in a few mins

So before messaging, you need to understand who your ideal customer is.

Here is a simple exercise to find your ideal client - think about the dream client that you really wanted to work with. Clients that share the same values as you. Clients that collaborate with brands that you genuinely support and believe in. Make this very specific – what is the niche that you are interested in?

Answer those questions and you will get the ideal client that you’ll want to target.

Simplify your message

Now you know who your ideal client is here is a formula for your messaging from the book ‘StoryBrand’ by Donald Miller.

I help ( your ideal customer ) to (what is the benefit) so they can (what they get).

Here are some examples:

• I help restaurant owners to create eye-catching video ads so they can increase their sales & present themselves professionally in front of their audience.
• I help coaches & consultants to shoot & edit educational videos so they can get more followers, and focus on teaching without spending hours editing and shooting themselves.

Don’t spend days crafting your message, you need to start with something rough and refine it as you go. Don’t aim for perfection, write a simple statement that captures this and you can adjust your message as you grow and refine your brand's mission statement.

Start Outreaching

Now you have your ideal customer, your USP (unique selling point), your short message & clarity on the biggest problem you solve for your clients now it’s time to generate leads and reach out to people. There are so many ways to generate leads, let’s start with an easy one.

Which is Google – go on Google and just type in your niche, this is your market. just like Italian restaurants near me, you will get a bunch of restaurants you just have to go to their website, check out their social and find out their problems.

Use our cheatsheet below, and ask yourself do they need:

Find out how you can help them to make their business better. Then find a way to reach out to them, if the restaurant is near your area go to the restaurant and meet the owner face to face. If it’s not near you, then find out their email on their website and send them an email. If you see they are active on Instagram or Linked In, reach out there.

Here are some more ways to find clients to do cold outreach:

With Instagram

1. Search hashtags like restaurants go to the recent posts, Scroll through and find the Instagram business profiles of the hashtag you searched. Check their accounts, and their websites & reach out to them.
2. Search any city location - ‘Berlin - Germany’ - go to places tab - Find businesses - Slide into DM’s.
3. Click on the magnifying glass at the bottom of your IG app and type #yourCityYourNiche in the search bar. For example - realtorscambridge, scroll through and find your potential leads.

With LinkedIn

1. LinkedIn has the best search filter where you can search any business with places, and cities. just explore that it’s super easy to use and free.
2. While messaging on LinkedIn you need a shorter version of your message and send it when you connect with someone through notes. When you click on connect LinkedIn gives you an option where you can share your offer.

With Facebook

1. Facebook is the best place to find groups and engage inside niche groups.
2. Search your niche groups and join them. Post valuable content or some kind of free offer there. the people who engage with your posts write down their names, check their problems & reach out to them with your offers.

Ok, now when we know how to generate potential leads or find potential clients now the question is what to say to them? How to pitch to them? And how do you convert them into paying customers?

Here is a solid script that you can use when you reach out to your leads-

“Hi [RESTAURANT NAME],

I was dining at your restaurant and loved your food! I’m [Your Name], a film director and editor that has a passion for cuisine and has worked with several restaurants such as [Restaurant 1], [Restaurant 2], and [Restaurant 3]. [Social proof]

I went to your Facebook page and found that you have a fantastic menu with a new dish every month that you release. [Demonstrate that you've done your homework]

I have some ideas around how you can showcase the process of creating these dishes and using customer testimonials in a video so that you can run local Facebook and Instagram ad’s to bring in new businesses to try those new dishes. [Offer your solution]

Feel free to take a look at similar videos I’ve created here:

[Example 1] [Example 2] [Example 3]

Would you be free for a call this week? [Call to action]

I look forward to hearing from you and creating content together.

[YOUR NAME]

To convert this message to fit your needs you need to understand the structure of a great outreach email or message.

1. You always have to start with a compliment to make it personal.
2. Your quick introduction & what you do.
3. Revealing to them their problem – demonstrate that you’ve done your research.
4. How you can solve that problem.
5. Social proof.
6. Call to action.

If you don’t have any social proof then you need to get that from your previous clients & if you don’t have any previous clients then help a friend to get that first review.

Your goal with your cold pitch is to sell them a meeting, not your services. Once you get those leads through the door, it’s time to sell. The thing is, though, nobody likes to be sold to. Well, then how the heck are you supposed to sell your services? You don’t—at least, you don’t go into sales conversations with a ‘selling’ mindset. You first have to establish trust with your client by asking the right questions. You need to figure out what’s happening in their business & how you can help them. You need to find out what works for them in past and what didn’t. After you figure out the real problems then and only then do you provide them a customized solution.

Generate inbound leads

To generate 10-12 inbound leads daily you need to focus on creating content & learning the basics of SEO.

Start with SEO

While you can’t read clients’ minds, you can predict how they’ll look for someone like you.

Think about how a potential client might search for someone who provides your specific services. You might be a video editor for coaches.

If clients are typing “video editor for coaches” into their Google search tab and you’re not showing up, you’re making it difficult to be found.

The practice of search engine optimisation (SEO) is not dead and is just as important to your marketing strategy as content marketing (which we will get to).

Identify the string of keywords potential clients will search for, and make sure that’s present all throughout your website: in the body copy, headers, title tags, meta descriptions, and blog posts.

Create engaging content

Content marketing is simply pushing out a lot of high-quality content—visual or written—on social channels. Just posting daily & engaging with other people can help you to build your personal brand on social. The creation of content isn’t that hard, you just need to learn how to repurpose the content through proliferation.

Let’s say you write an article that has seven main points. You can break up each point into a post for Instagram, Twitter, Facebook, or LinkedIn, and expand on what you wrote with a graphic or deeper explanation with a caption.

Get creative, and be active on social media to build your brand.

Final thoughts

Clients are virtually everywhere all the time, but to get their attention you need to do the hard work required. here is a short list which you have to follow every day for the next 30 days and I will guarantee you that you will find more clients next month.

1. Reach out to 15 people on social media every day on any platform of your choice.
2. Reach out to 15 people via cold email every day.
3. Post daily on social. (share your work, tips, tricks, and BTS scenes)
4. Don’t go on sales calls with a selling mindset go with the mindset of helping your clients achieve their goals – add value.
5. Provide the best service to your clients, and help them to get massive results from your services.

Hope this helps. ??

If you want to learn more about getting work, finding clients, pricing, negotiation, and the business side of freelancing then enrol for Freelance Mastery – the #1 freelancer course which helps you to land high-paying clients, fast.

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