How to Find Low Competition Keywords: Simple Tips

Finding the right keywords is crucial for boosting your website's visibility and attracting the right audience. Whether you're new to digital marketing or working in a field you're not familiar with, discovering low competition keywords can seem challenging. But don't worry! Ron from Osborne Digital Marketing shares some nifty tricks to help you uncover those hidden gems. Additionally, we'll introduce a valuable service that can streamline this process for you. Let's dive in.

1. Start with Inspiration

When you're venturing into a new area, like plumbing or roofing, and want to find low competition keywords, the first step is to get inspired. Think about the main topics and services related to your niche. For example, if you're in plumbing, consider services like "tankless water heater installation" or "Miami bathroom remodel."

How to Generate Ideas:

• Brainstorm Services: List all the services you offer. For plumbing, this could include leak repairs, pipe installations, or water heater services.
• Think Locally: Incorporate your location to target local customers, such as "plumber in Miami" or "roof repair services Chicago."
• Use Customer Feedback: Look at common questions or issues your customers have. This can reveal potential keyword opportunities.

2. Use ChatGPT for Keyword Ideas

ChatGPT is a powerful tool that can help generate a list of potential keywords. Here's how you can use it effectively:

Steps to Generate Keywords with ChatGPT:

• Ask for a List: Simply type a request like, "Give me a long list of low competition keywords for a plumber in Miami."
• Focus on High-Value Terms: Aim for keywords related to high-ticket items. These might not have a huge search volume, but they can bring in quality leads.

Example Request: "Give me a long list of low competition keywords that are high-ticket items for a plumber in Miami."

ChatGPT will provide a list of relevant keywords, saving you time and effort. This initial list serves as a foundation for further analysis.

3. Analyze Keywords with SEMrush

Once you have your list of keywords, the next step is to analyze their competitiveness using a tool like SEMrush. Here's how:

Steps to Analyze Keywords:

• Navigate to Keyword Research: Open SEMrush and go to the Keyword Research section.
• Paste Your Keywords: Input the list of keywords you got from ChatGPT.
• Check Keyword Difficulty: Look for keywords with low difficulty scores. These are easier to rank for and have less competition.

Tip: Even if a keyword has a low search volume, if it's a high-value term, it might still be worth targeting.

Understanding SEMrush Metrics:

• Search Volume: Indicates how many times a keyword is searched per month.
• Keyword Difficulty: Measures how hard it is to rank for a keyword. Lower scores mean less competition.
• CPC (Cost Per Click): Higher CPC can indicate commercial intent, meaning the keyword might attract valuable leads.

4. Validate with Google Search

Before finalizing your keywords, it's essential to see what's currently ranking on Google. Here's what to do:

Steps to Validate Keywords:

• Search the Keyword: Type your chosen keyword into Google.
• Examine the Results: Look for the type of content that appears. Check if the top results are from authoritative sites or local businesses.
• Assess Competition: If the top results have low authority scores or are from local pages, your keyword might be easier to rank for.

Example: For "tankless water heater installation Miami," if the top results are local businesses with lower authority, it's a good sign that the keyword is low competition.

Why Validation Matters:

• Understand SERP Features: Identify if there are ads, featured snippets, or local packs that might affect your ranking strategy.
• Content Gap Identification: Discover what information is missing in current top-ranking pages, allowing you to create superior content.

5. Check Competitors

Understanding what your competitors are ranking for can provide additional keyword ideas. Here's how:

Steps to Analyze Competitors:

• Use SEMrush's Gap Analysis: Enter your competitor's website to see which keywords they're ranking for.
• Identify Opportunities: Look for keywords where your competitor has a lower presence or isn't ranking at all.
• Expand Your List: Add these keywords to your list for further analysis.

Benefits of Competitor Analysis:

• Discover Untapped Keywords: Find keywords that your competitors haven't targeted yet.
• Benchmark Performance: Compare your keyword strategy against successful competitors to identify strengths and weaknesses.
• Stay Ahead: Keep up with industry trends and shifts in keyword popularity.

6. Look for Very Easy Keywords

In SEMrush, you can filter keywords based on their difficulty. Focus on those labeled as "very easy" to maximize your chances of ranking quickly.

Example:

A keyword like "commercial plumbing Miami" with a difficulty score of 14 and 50 searches a month can be a great target. It’s manageable and can drive meaningful traffic.

Advantages of Targeting Easy Keywords:

• Quick Wins: Achieve higher rankings faster, providing immediate traffic boosts.
• Build Authority: Use easy keywords to establish your website's authority before targeting more competitive terms.
• Cost-Effective: Lower competition often means lower costs if you're running paid campaigns.

7. Create Quality Content

Once you've identified your low competition keywords, it's time to create content around them. Ensure your content is:

Content Creation Tips:

• Relevant: Directly address the keyword topic. For instance, if targeting "tankless water heater installation Miami," provide detailed guides on installation processes.
• Valuable: Offer useful information that solves a problem or answers a question. Include tips, FAQs, and actionable advice.
• Optimized: Use the keyword naturally in your title, headings, and throughout the content. Avoid keyword stuffing to maintain readability and SEO integrity.

Content Types to Consider:

• Blog Posts: In-depth articles that explore specific aspects of your services.
• How-To Guides: Step-by-step instructions that help users accomplish tasks related to your keywords.
• Case Studies: Showcase successful projects or client testimonials to build trust and authority.
• Videos: Create engaging video content that explains your services or demonstrates expertise.

8. Monitor and Adjust

After publishing your content, keep an eye on its performance. Use tools like SEMrush to track your rankings and adjust your strategy as needed. If a keyword isn't performing as expected, consider tweaking your content or targeting a different keyword from your list.

Monitoring Steps:

• Track Rankings: Regularly check where your keywords are ranking in search results.
• Analyze Traffic: Use Google Analytics to see how much traffic each keyword is driving to your site.
• Engagement Metrics: Monitor bounce rates, time on page, and conversion rates to assess content effectiveness.
• Adjust Strategies: Update and optimize underperforming content, or experiment with new keywords based on performance data.

9. Leverage GAP Keyword Research Services

Finding low competition keywords can be time-consuming, especially if you're juggling multiple responsibilities. That's where specialized services come in handy. One such service is GAP Keyword Research on Fiverr.

Why Choose GAP Keyword Research?

• Expert Analysis: Professionals conduct in-depth keyword research tailored to your niche and market.
• Comprehensive Reports: Receive detailed reports that include keyword difficulty, search volume, and competitive analysis.
• Time-Saving: Focus on other aspects of your business while experts handle the keyword research.
• Customized Strategies: Get personalized keyword strategies that align with your business goals and target audience.

How GAP Keyword Research Can Benefit You:

• Identify Hidden Opportunities: Discover keywords you might have missed on your own.
• Enhance SEO Efforts: Optimize your content with strategically selected keywords to improve search rankings.
• Increase ROI: Target high-value keywords that drive quality traffic and lead to higher conversions.

Check out GAP Keyword Research on Fiverr to streamline your keyword strategy and achieve better results.

10. Advanced Techniques for Finding Low Competition Keywords

To further enhance your keyword research, consider incorporating advanced techniques:

Long-Tail Keywords:

Focus on long-tail keywords, which are longer and more specific phrases. They typically have lower competition and attract highly targeted traffic. For example, instead of "plumber Miami," use "emergency plumber services in Miami."

LSI Keywords:

Latent Semantic Indexing (LSI) keywords are related terms that help search engines understand the context of your content. Use tools like LSI Graph to find relevant LSI keywords to include in your content.

User Intent Analysis:

Understand the intent behind the keywords. Are users looking for information, services, or products? Tailor your content to meet the specific needs associated with each keyword.

Competitor Backlink Analysis:

Examine where your competitors are getting their backlinks. This can reveal additional keyword opportunities and content ideas that resonate with your target audience.

Utilize Social Media Trends:

Monitor social media platforms to identify trending topics and keywords relevant to your industry. This can help you stay ahead of the curve and capture emerging search trends.

Conclusion

Finding low competition keywords doesn't have to be daunting. By leveraging tools like ChatGPT and SEMrush, and following these comprehensive steps, you can uncover valuable keywords that boost your website's visibility and attract quality leads. Additionally, utilizing specialized services like GAP Keyword Research on Fiverr can further enhance your keyword strategy, saving you time and ensuring you target the most effective keywords for your business.

Final Tips:

• Stay Updated: SEO trends and keyword popularity can change. Regularly update your keyword strategy to stay relevant.
• Experiment and Iterate: Don’t be afraid to try new keywords and adjust your approach based on performance data.
• Focus on Quality: High-quality, relevant content will always perform better than keyword-stuffed pages.

If you found these tips helpful, be sure to like and subscribe for more digital marketing insights. Happy keyword hunting!

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