How to find influencers for your brand’s marketing campaign
Sameh Sobhi SMM?
Marketing Specialist | Digital Marketing | Strategic Marketing | Project Management with 6 years in ad campaigns and $20M+ managed. Specializes in e-commerce
Top 10?FREE Influencer Marketing Tools to Find Influencers
1.? HypeAuditor
By evaluating quality followers and genuine engagement, #HypeAuditor 's AI evaluates blogs. They collect unprocessed data from many sources, depersonalise it, then cluster it. They only consider genuine followers and likes from them. The global top influencers' lists, which are updated daily, are created after the #algorithms ranks influencers.
2. Upfluence
Upfluence is a full-scale influencer platform, offering a well-rounded set of features. A pivotal part of influence, however, is its influencer search and discovery engine.
3.? Storyclash
You can find new Instagram influencers who are talking about your brand using #Storyclash 's free #influencer search tool. It enables you to find the right type of social media personality for your needs and reach, which is critical when it comes to reaching your target audience.
4. Aspire
#AspireIQ bills itself as an advocacy-focused community intelligence marketing platform. It considers your community to be the most powerful influencers of all. It defines your community as like-minded customers, creatives, professionals, experts, employees, and brand representatives who share values and passion for your brand that extend beyond the product or service you sell.
5. PFR Group
Post for Rent is also a powerful influencer tool. The company successfully strikes a balance between cold business efficiency and genuine influencer campaigns.
There is a system in place for brands and influencers to leave reviews and act as references for one another. Brands looking for influencers can see these star ratings in their search results and can view reviews left by other brands by clicking into their profiles. Similarly, influencers see brand ratings, which may influence their willingness to work with the company.
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6. ?Influencer.c o
When compared to most influencer platforms, Influence.co takes a very different approach. Although Influence.co provides all of the standard influencer marketplace services, it also functions as a social media platform. This assists brands in maintaining the kinds of authentic and long-term relationships that are inherent in influencer marketing. Indeed, Influence.co now has a social network and marketplace with over 250,000 members, including 150,000 influencers, 70,000 businesses, and 30,000 other individuals.
7.? PitchBoard
Pitchboard is primarily a marketplace for quickly and at scale executing campaigns. It sees no need for influencer discovery or relationship management features. Instead, its primary goal is to help marketers reach new audiences on a large scale. This means it works well when combined with platforms that specialise in other areas. Pitchboard's machine-learning algorithm sifts through influencer data from various sources to identify those with audiences that are appropriate for campaigns.
Affable is an influencer marketing platform that automates the planning, optimization, and execution of influencer campaigns. It employs artificial intelligence to provide deep demographic insights into an individual's social media history across Facebook, Instagram, and TikTok, as well as their impact on your brand or product page—all from a single login. Brands like Lenovo and Clarins have found this service to be invaluable in measuring ROI and identifying new opportunities at every stage of marketing campaign production.
9.? Dovetale
Dovetale can be used by any brand, but its primary focus is on eCommerce stores. Dovetale emphasises their integration with Shopify, emphasising how they assist Shopify stores in recruiting, managing, and growing sales with people who love their products. As a result, it excels at serving small businesses. However, this does not imply that they are unsuitable for larger businesses. They also offer enterprise tools built to help teams manage influencer marketing campaigns. Nonetheless, Dovetale caters better to small businesses than many of the other platforms mentioned here.
10.? trendHERO
TrendHERO is an influencer marketing tool for breaking into new and existing markets, primarily on Instagram. Its powerful search tool makes it simple to find relevant IG profiles and potential influencer outreach.
You can use the free account to find the best Instagram content creators and influencers. You can look at their demographics, compare them to yours, and learn how their engagement rate has changed over time.