How to Find Influencers: Step-by-Step Instructions For Marketers

This post originally appeared on BuzzGuru.com

Working with influencers is becoming the standard of marketing for any brand and more and more businesses wonder how to reach out to influencers. Information received from creators is more trusted by consumers than direct advertising in traditional media.?

Although influencer marketing emerged not long ago, different approaches to working with creators have already been formed. Some brands rely on advertising with celebrities and some only work with micro- or nano-influencers. In this article, we’ll discover how to reach out to influencers and build your own influencer marketing program.

What are the benefits of working with influencers?

Today, cooperating with influencers is the fastest-growing customer acquisition channel. Creators set trends and shape public opinion. The?popularity of influencer marketing?is so great that it is forecasted to reach $16 billion by the end of 2022.

Collaborating with influencers, a brand acquires both access to an audience of many thousands and original content to promote its products. Influencers open up a great opportunity to move through their authority and combine seemingly incompatible things – celebrity effect and trusting tone. At the same time, they set new advertising standards that you need to understand.

Working with opinion leaders requires taking into account many features:

• Brand philosophy and ideas should be relevant to the theme of the influencer’s account. Advertising will only be successful if the influencer's followers are your target audience;
• Influencers need to have some?room for creativity. Just a promotional publication may look inorganic, so before starting an advertising campaign remember that you can not dictate how to create social media content. It would be better to think about how the selected influencer could represent your product and find a common solution;
• Influencers value their reputation.?It is their capital. Therefore, they will not advertise every single product, and first, you need to convince them that your product is of high quality, and will be interesting and useful to their subscribers.
• Difficulties of choice and control.?The saturated and fashionable influencer marketing market is the perfect environment for fraudulent schemes. Influencers pay for fake followers, provide marketers with fake statistics, and buy likes and comments to show activity. At the same time, tracking fraud is not so easy and only a detailed analysis of statistics helps.

However, anything can be promoted through influencer marketing. If you have ever wondered how to get in front of your target market, influencer marketing is the solution. It helps brands to get in touch with potential customers, erase the boundaries of officiality, as well as increase trust and recognition. It is only important to choose the right influencer and establish cooperation.

How to get influencers to promote your product?

An influencer is any person who has media weight: a YouTuber, a celebrity with subscribers, or a simple user of a social network who enjoys the authority.

There are several ways to interact with influencers: directly, through specialized platforms, or through agencies. Consider how to reach out to influencers in each case.

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