???? How to Find + Hire the Best UGC Creators for Your Brand
UGC (user-generated content) has taken over social media advertising. It seems that every brand is running UGC to either complement or carry their ad strategy.
But it’s unclear where you should start and whether you should even hire UGC creators at all.
What is UGC and how is it different than influencer campaigns?
With Influencer campaigns you often rely on a creator taking your product and posting about it to their personal following. UGC on the other hand, may be done with a well-known creator or someone who specializes in UGC. Personal fame is secondary to the content quality/production needed for your brand. When you hire a UGC creator, you take that content to post directly on your brand account as either organic or paid media.
A recent report published in?The Drum ?backs why you should consider UGC:
How do you find UGC creators?
You have several options when it comes to finding people to create UGC. You can use a platform like Tagger or Grin. But admittedly, those are expensive. What I’d suggest is to source and build a manual database of creators. You can use Instagram, TikTok or X (Twitter) to source people you want to work with.
Keys to Hiring UGC Creators
When you hire a UGC creator, there are a few steps you should take to give your content the best chance of success.
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Final Thoughts
Remember, UGC doesn't have to be a part of your marketing mix if the economics don't make sense. A lot of companies that are just starting out are better off running static ads, and testing a ton of offers until they find some purchase frequency from social ads.
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8 个月Thanks Jordan!