How to Find a Great Content Writer for your Business

Across the internet, content is found on billions of websites, containing useful information to aid your search on a certain topic. Whether someone wants to search for a guide of how to plan for a trip to London or find the best plumber in New York, content is vital information that gives users exactly what they are searching for.

Similarly, businesses often hire high quality content writers to produce content for their websites or blogs. Interestingly, there are millions of freelance writers online who are skilled in content writing, but the process of hiring a writer can be tedious.

If you are wondering how to find a great content writer for your business, here are some wonderful tips to assist you in the process.

Determine What your Content Needs Are

Before you begin any preliminary search for a content writer, it would be best to figure out precisely what your content needs are. Are you looking for a writer to produce blog posts for your business, or are you searching for a writer to craft your website’s content? Make sure you are specific with your content needs in order to find the best writer.

Next, identify the type of content you are looking for. Do you desire informative and business-like content, or are you looking for conversational articles for your business? By determining what your content needs are, you can get a great idea of what you want in a writer. Also, outlining your exact content needs can give your content writer some clarity on your content goals.

Utilize the Internet to Find a Great Writer

There are millions of good content writers online to choose from, so the task of finding a content writer isn’t difficult in that aspect. However, it can be difficult knowing where to look to find a great content writer. Here are some places online where you can find writers.

• Freelance Marketplaces - In these hubs, thousands of professional writers gather to look for clients to bolster their writing career. This is a mutual benefit for clients who are looking to choose the best writers in these marketplaces. The most prominent freelance marketplaces are Upwork, Freelancer, and Guru, hosting millions of quality writers to choose from.
• Online Portfolios - The best writers usually possess multiple clients, prompting them to move on from freelance marketplaces and create their own online portfolios. Generally, if you search for a writer online, there are numerous writers offering their services via Google Ads, which are displayed at the top of your search results. Using this method, it’s simple choosing the writer you want based on their sample work and credentials.
• Job Boards - If you are struggling to a find quality writer using both of the methods listed above, job boards may be your best alternative. Indeed and Monster allow you to post ads for freelance content writers, giving you the opportunity to vet and choose the writer that’s best for your business.

Search for Specialists not Generalists

Content writers specialize in their own writing niche. If their niche aligns with what your business is about, you have a good fit. Though, this can be a tricky process. Many content writers claim to have an expertise in a “every” niche. You should be cautious of this, because these types of writers are usually generalists. Particularly, generalists specialize in writing for numerous topics, but they aren’t experts in them.

Specialists, on the other hand, are experts in their niche. They rarely need research to write content in their niche, and they are the ideal writers that you should look for. Specialists also usually have a strong social media presence and are outwardly seen as experts in their field. This, in fact, can be great for your business in regards to leads and SEO.

If you run an auto shop, it makes sense to hire a writer with knowledge in mechanics and automobiles. In the same sense, you should hire a writer with years of experience in your niche so that you can receive the best content possible.

Finding quality writers isn’t a strenuous task, but it does require some careful planning so that you can receive maximum results in exchange for your investment. If you follow the tips listed above, you will be well on your way to hiring a great content writer who can effectively handle the content needs of your business.