How to find good employees
Artem Semeniutin
Lead generation for e-commerce and online education. Facebook, Google ads & other advertising platforms
MATERIAL CONTENT
1.1) GROWING AN EMPLOYEE FROM SCRATCH
Advantages of growing:
Disadvantages of growing:
1.2) HIRING A "READY-MADE" PERSON
Advantages of hiring "from the market":
Disadvantages of hiring "from the market":
2) FUNNEL FOR FINDING AN EMPLOYEE
The methodology is designed to minimize the time spent until the candidate's qualifications are understood. The interview (the most time-consuming part) is scheduled only for those candidates who have completed the test task well
3) NECESSARY MATERIALS
Materials are calculated based on the requirements described in the previous slide:
4) WAYS TO FIND AN EMPLOYEE
We offer a variety of tools for you, from free and time-consuming to exclusively paid and fast, in terms of finding the right specialist:
Let's take a closer look at each of these tools
5) THEMATIC COMMUNITIES
Use Facebook search to find groups in which people are looking for work, both without and with specialization
The advantage of this tool is that it is free to use, but the disadvantage is that it takes a lot of time to work with Facebook groups (searching for groups, posting jobs, responding to comments)
6) GRADUATES OF THEMATIC COURSES
This method consists of finding modern online universities or courses that consistently produce people with a basic level of training that is acceptable to you
Almost any university, school, or course wants to find a good job for its graduates and is ready to offer good candidates to potential employers, often doing so free of charge. Because graduates who have found jobs are cases of such educational institutions
The only peculiarity is that the employer may be required to undergo minimal verification, show the company's website, social networks, and the text of the vacancy to make sure that there are no risks for the educational institution from the potential employer
The advantage of this method is that it is free of charge and you can choose candidates. The disadvantage is verification, as well as the existence of a school or course that matches your vacancy
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7) JOB SEARCH PLATFORMS
Perhaps the most common method of finding an employee. In every country, there are websites where employers post vacancies and candidates post resumes and respond to vacancies
On these platforms, you can post your job for free, but most likely it will not be seen by potential candidates, due to the high competition of employers
Paid tariffs for posting jobs (which increase the number of views), as well as the ability to purchase access to the resume database for the industry you need, will help you win the competition for the attention of candidates
The advantage of this tool is the volume of candidates or responses to your vacancy that you can receive in the shortest possible time. The downside is the quality of candidates (these services reflect the mass market), as well as the need for a budget per candidate
8) SOCIAL NETWORK LINKEDIN
Searching for an employee using Linkedin can be divided into two large blocks:
9) FACEBOOK ADS
It is an exclusively paid tool with no "buts". In addition to the advertising budget for broadcasting ads, it requires minimal effort to build a funnel. These can be lead forms, messages on Instagram direct, Facebook manager, Google forms, or an leads on your website. It is a very effective tool that allows you to segment candidates well, including the age, region of residence, gender, work experience, and so on
The advantage of this tool is its flexibility, even the ability to find candidates with any level of experience quite quickly, for a much lower budget than on job search platforms or Linkedin
The downside is the need for marketing skills. Or the additional expense of outsourcing this advertising campaign, which can negate the financial advantage of setting up advertising with your own hands
10) INVOLVEMENT OF AN HR CONTRACTOR
A tool that should be considered only when you have a special budget for the search for an employee and you want to delegate the entire process. From search to test task and interview
Theoretically, the result of the HR contractor's work is a candidate who best meets the needs of your vacancy. Sometimes the service of an HR contractor also includes the process of onboarding of a new person into the team
Medium-sized businesses can choose between using an HR contractor periodically or hiring them full-time. Large businesses most often have an HR department in the company that not only searches for and onboards specialists, but also ensures a healthy atmosphere in the team through care and communication between HR specialists and employees
The disadvantage of such a tool is the cost, the advantage is the reliability and consistency of solving the HR issue. A good HR uses all the tools from this presentation to find a specialist and is also an excellent communicator
11) PERSONAL OR BUSINESS BRAND
We won't talk about how to create a brand for the founder or organization. Just know that if it exists (first of all, we are talking about the number of "live" subscribers on social networks), it becomes much easier to solve recruiting problems
If the owner is a well-known and socially confirmed good leader, he or she will be constantly followed by people who would like to work in his or her organization. The same goes for the organization's brand. If you have it, one posting (on the owner's or company's pages) will be enough to get 100+ candidates within one hour
From my own experience, with a total audience of 25 000 readers (on the social media of our marketing agency), I received about 40-50 candidates within 30 minutes after posting a job
The advantage of this tool is its exclusivity. By offering a job through a personal brand, you will get the most loyal people you could ever wish for. The downside is the fact that building a brand is an expensive and time-consuming process
12) CONCLUSIONS ON THE MATERIAL
Using modern tools, the issue of finding good employees is solved quite quickly. You just need to choose the way that meets your financial and time limits
It is a good idea to record the results of the work of employees found in one way or another. In the future, this will allow you to optimize the employee search process
13) TASKS FOR SELF-CONTROL
I wish you to quickly find exactly the employees your organization needs now
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