How To Find The Diamond In The Rough For Paid Social + The Different Values of Social Platforms
This week's Facqt ? 91% of people want more videos from brands.
And, video anchors brand performance better than image on paid social.
So, give your audience good videos and they'll give you a better return on your advertising spend.
Get ready! Cause this week, you'll learn:
Why TikTok is trying to clean up its dirty little secret ??
How To Find The Diamond In The Rough For Your Paid Social Ads ??
Read our carousel to learn exactly how to find the jewel creative (the one that'll drive the best results) from your social media ads.
We talk to Makeda Diggs , Senior Manager of Paid Social in Thrasio and get deep into:?
? The value of time people are spending on paid social vs. the value of people actually converting on these social platforms -- from an advertiser's standpoint.
? How organic social and paid social need to be used together
And more!
Listen to the podcast:
领英推荐
Olay's 38-second, influencer style TikTok ad is terrific. Here are 3 reasons why.
Summary:
1?? Don’t waste time. Start the video with a problem and give people a reason to pay attention.
2?? Support how you can solve that problem with the reasons why your product is beneficial.
3?? Use B-roll to help the audience avoid eye fatigue. This will also provide better storytelling and encourage them to actually click on the ad.
What can we expect from the CEO of TikTok facing US Congress in March? (?? Social Media Today, LLC )
Working with influencers is all about balance. Give the strategies they need to make a successful video but the creative freedom for the messaging to be authentic to them and the consuming audience. When you get both, you get a platinum selling ad. ??
?? Get a?free paid social audit?by clicking the button below. Looking forward to meeting you!
All the best,