How to find Clients using Grand Slam Offer (3/5)

I hope you have read the Part 1. If not then please have a look before reading this.

Link of Part 1: How to find Client using Grand Slam Offer (2/5)

Now move forward....

In Par 3 of our Business series, we will expand Grand Slam Offer's horizon for a better understanding and I will tell you something special about niche.

"If you try one hundred offers, I promise you will succeed. Most people never try anything. Others fail once, then give up."

I have a saying when coaching entrepreneurs on picking their target market

“Don’t make me niche slap you.”

All businesses and, all markets, have unpleasant characteristics. The grass is never greener once you get to the other side. If you keep hopping from niche to niche, hoping the market will solve your problems, you deserve to be niche-slapped.

"Now we shall unleash the power of niche pricing in various stages on your product"

End Result: The market matters. Your niche matters. And if you can sell the same product for 100x the price, should you?

The simplest way to increase the gap between price to value is by lowering the price. It’s also, most of the time, the wrong decision for the business.

Getting people to buy is NOT the objective of a business. Making money is.

Why You Should Charge So Much It Hurts

Most business owners are not competing on price or value. In fact, they’re not actually competing on anything at all. Their ricing process typically goes something like this:

1. Look at marketplace

2. See what everyone else offers

3. Take the average

4. Go slightly below to remain “competitive”

5. Provide what their competitors offers with a “little more”

6. End up at a value proposition of “more for less”

And the big secret: those competitors they are copying are dead broke.

So why on earth copy them?

Pricing where the market is means you’re pricing for market efficiency. Over time, in an efficient marketplace, more competitors enter offering “a little more for a little less,” until eventually no one can provide any more for any less.

At this point, a market reaches perfect efficiency, and the business owners participating make just enough at the end of the month to keep going. The bottom 10-20 percent of operators get washed out or lose the will to fight. Then fresh business owners enter with no idea and repeat the process of their forefathers. And around and around they go.

In plain words,

pricing this way means you are providing a service at just above what it costs for you to stay above water.

We are not trying to stay barely above water.

We are trying to make egregious amounts of money that will have your relatives

asking if what you are doing is legal.

Again, we are not trying to get the most customers. We are trying to make the most money.

Continued......