How Financial Expertise Can Drive Your Business Growth
Colin Bielckus
Outsourced FD, mentor and business coach at The Outsourced Finance Director
Running a business comes with countless challenges, from managing day-to-day operations to making strategic decisions for long-term growth.
Intuit Quick Book’s recent study found that accountants/bookkeepers unlock 11.5% in business growth.
As someone who has spent over four decades helping businesses navigate their financial journeys, the findings of this study resonate deeply with me. Here are some key takeaways from the report—and why they matter to your business’s success.
The study highlights a growing recognition among small and medium-sized businesses that financial clarity isn’t just about compliance; it’s about unlocking opportunities. Businesses that leverage financial expertise—whether through technology or advisory services—tend to grow faster and remain more resilient in tough economic conditions.
For example, understanding cash flow trends can help identify when to reinvest in your business or when to build a financial buffer. In my work, I’ve seen how timely decisions in these areas can transform a business’s trajectory, whether it’s a marine software company optimising operations or a hospitality business expanding strategically.
Economic uncertainty is an ongoing challenge so it’s important not just to have a financial plan, but a flexible strategy that allows businesses to pivot when needed.
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Working with clients across diverse sectors—from educational charities to pension schemes—I’ve seen how a one-size-fits-all approach doesn’t work. The needs of a data management company are vastly different from those of a public house, and providing relevant, understandable advice is crucial to achieving meaningful results.
One of the greatest barriers for SMEs is understanding financial jargon and applying insights effectively. Clear, actionable advice is key—something I’ve always prioritised in my work. Whether it’s helping clients interpret financial statements or weigh investment options, I strive to bridge the gap between complexity and clarity.
Financial expertise isn’t a luxury—it’s an essential tool for growth. It’s not just about balancing the books; it’s about giving business owners the confidence to make informed decisions, take calculated risks, and focus on what they do best.
If there’s one takeaway from this, it’s that the right financial support can make all the difference in steering your business toward success. Whether it’s through strategic planning, risk management, or simply having someone to talk through the numbers, financial expertise can be the partner that helps your business not only survive but thrive.