How Financial Advisors Can Use LinkedIn To Build An Email List...

What I’m about to tell you is one of the most powerful ways for financial advisors to grow their businesses… 

Why am I giving away this information for free? 

Because my business helps financial advisors get clients with email marketing. In fact, I’ve sent and tested more than two million emails in the past few years alone. I know what works and what doesn’t. 

However, if you’re a financial advisor and you don’t have an email list, you probably aren’t going to reach out to me for help. So, I’m going to help you build your email list. How's THAT for transparency? ??

The Biggest Mistake People Make When Building An Email List...

The biggest limiting belief financial advisors have about email marketing is believing that they need a huge email list in order to see any results. 

This simply isn’t true. 

When it comes to email marketing, quality is infinitely more important than quantity. After all, which would you rather have: 

1. 1,000 email subscribers and 3 appointments, or… 
2. 500 email subscribers and 5 appointments? 

Ideally, you want both quality AND quantity. I’ve managed to achieve both. Here’s a screenshot of my own personal email account…

As you can see, I’ve been able to manage a 49.03% open rate on an email list with more than 46,000 people. 

What’s the average email open rate? Between 15-25%.

Do I have your attention now? 

Fortunately, there’s a wonderful place where financial advisors can find both quantity AND quality… 

LinkedIn. ??

Why LinkedIn Can Be Your "Secret Weapon" When Building Your Email List...

LinkedIn is arguably the greatest prospecting tool the financial services industry has ever seen. 

Email marketing is hands-down the best appointment-setting strategy the financial services industry has ever seen.

Don’t believe me? That’s okay, here’s some proof: 

?? According to McKinsey & Co., email is 40X more effective than Facebook and Twitter combined.

?? According to YCharts, clients prefer email over ALL other forms of communication (and it's not even close). 

?? According to CampaignMonitor, email averages a 4,400% return on investment. 

?? According to Forrester, people are twice as likely to sign up for your email list as they are to interact with you on Facebook. (This blows a lot of people's minds but it's true.)

?? According to the AARP, 45% of middle-aged Americans would rather go to the dentist than meet with a financial advisor. Guess what overcomes that skepticism and gets them to meet with you? Email. 

?? According to Optinmonster, 58% of people check email first thing in the morning before anything else. Guess which message is going to get consumed? Email. 

?? According to research by Litmus, 28% of people check email on an iPhone. Guess what allows you to track links and call people once you KNOW they've consumed your message? Email. 

Now, back to LinkedIn… 

LinkedIn allows financial advisors to search for and reach out to people in their target market with a few clicks. 

Do you want to target corporate executives? You can find them. 

Do you want to target educators? You can find them. 

Do you want to target engineers who went to the University of Arizona? Guess what? You can find them, too! 

Once you’ve found them, you can get them to join your email list…

Here's How To Get Them To Join Your Email List...

First, let’s start with what NOT to do… 

Do NOT send someone a pitch or ask to jump on the phone as soon as someone has connected with you. ?? That’s a gigantic LinkedIn faux-pas and we all laugh at people who do that.

Instead, start with an icebreaker. Say something about the person’s background. 

“Hey, I noticed you’re involved in alligator mud wrestling. Do you still have all your fingers?” 

That’s a good start. 

THEN…. 

Offer the person a free piece of content related to him or her. 

“Curious - are you looking to improve your alligator mud wrestling skills? If you are, I’ve got a great guide to rear-naked gator chokes I can share with you…” 

If you’re a financial advisor who specializes in working with a certain niche, all you need here is a good piece of content related to that niche. Because if the person says “Yes” to your offer, then you reply with a link where he or she can exchange his or her email in order to access it. This is called an opt-in form. 

To help you visualize what all this looks like, this is my opt-in form… 

When financial advisors join my email list, they get an 80+ page PDF filled with 57 of my favorite marketing and business-building tips. If you want to join my email list, you can do that here: Get 57 Marketing Tips For Financial Advisors

(Hey, what I can say? I practice what I preach…) 

Here's Why This Works So Well For Financial Advisors...

This is just one of many ways to build your email list, but LinkedIn + email marketing is a match made in heaven. 

Because it allows people to consume your content on their schedule. 

Instead of being pushy and sending a bunch of annoying outbound messages without any demonstration of interest, you’re letting people SELF-SELECT. 

That’s how the magic happens. 

People raise their hands and say, “Yes! I’d love to hear more from you.” 

When this happens, it gives you a chance to follow up and build trust. There are so many financial advisors online and they’re all competing for attention. To break through the noise and win someone’s trust, you must demonstrate that you are the expert. 

Your content does that. It proves that you are worth their time, interest, and attention.

This isn't complicated stuff, but it works.

What Do You Do Once You Have Prospects' Email Addresses?

You follow up with a sequence designed to nurture them and eventually set an appointment. 

Fortunately for you, that’s my specialty. ??

I’ve even put together a 100% free training called “3 Counterintuitive Ways Financial Advisors Can Set Appointments With Email Marketing”, which you can register for here: Free Training | How Financial Advisors Can Get Clients With Email Marketing

I hope this helps you! Feel free to connect with me here on LinkedIn - I am here to help you grow and succeed.