How to fight counterfeits on e-commerce.

Counterfeits are a longstanding evil products in the mass market. Be it luxury brands or standard products or FMCG or software piracy no body is above it. Everyone one is been effected by it at one time or another .

For those who has energy to gather a lot of info google is brimming with millions of articles on it. Some of the famous brands which are majorly effected by it are GUCCI,RAY BAN, ZIPPO and this list will go on ....................

A counterfeit product illustration.

origin of e-commerce economy only made this counterfeit menace stronger, nevertheless it is through e-commerce those statistical chance of getting a counterfeit is higher than any other mode of buying. A lot of studies have proven this conclusively.

A big question still remains unanswered in this zone is how to stop them ? this article is an attempt to throw some light on how to help you effectively identifying and stopping counterfeits on e-commerce platform.

A sleek supply chain will help e-commerce websites to keep counterfeits at the bay.

Above point is simple as the telling it self, if you are adopting single vendor policy under which a single vendor takes care of overall fulfillment it is easier to eliminate fakes.

If it is a complicated supply chain where too many points of transfer are involved then it is so easy for counterfeiters .

above illustration is an example of a sleek supply chain.

Getting a third party recommended genuine seller validation :

This is a gargantuan weapon among all the options that we can find also the most effective one of fakes on e-commerce.

Under this process a third party developed web plugin keeps sweeping the data for customers and vendors both by working as a trustworthy bi-filter.

Customers gain trust by stamping of promise or the process of blacklisting.

vendors will improve their market value by genuine validation associated with it.

A lot of genuine validations are in play already but the costs are high.this calls for an easy solution.

Above is an illustration of trust filter.

Making people aware of fakes :- This is an easier and sophisticated option out of all these but a lesser effective one.

largely people are mostly laid back or lack of experience in spotting fakes leads them to buy fakes hence this becomes a lesser effective one.

assistance becomes mandatory in this kind of situations.

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