How Fetch Unlocks Gen Z for America's Favorite Brands

Gen Z has become a prized demographic for marketers. The generation, known for their purchasing power, population size and affinity for all things digital, has shopping habits that are distinct from prior generations - but they align perfectly with what Fetch offers.

Fetch has a unique combination of fun, savings and personalized experiences – everything Gen Z prioritizes in a mobile app. According to data.ai, a leading mobile data and analytics platform, close to 25% of the Fetch active user base is in the Gen Z demographic - a figure that aligns with the U.S. Census.?

Data.ai also reports that Fetch outperforms popular Gen Z apps, ranking among the top five most-used shopping apps for Gen Z iOS users. Fetch also surpasses heavy hitters like Target, Etsy, eBay and Depop in terms of sessions per user. Plus, compared to other apps like SHEIN, Temu, Etsy and Nike, Fetch also boasts a higher open rate - making it the go-to shopping and rewards app for this generation.?

But Gen Z’s enthusiasm for the Fetch app extends beyond simply snapping receipts and earning rewards – they’re also engaging with brands that appear in the app. For Fetch brand partners, the platform provides a direct relationship with this generation of consumers, serving up hyper-personalized offers and fueling new product launches. With the Gen Z user activity on Fetch, CPG, restaurant and retail brands can propel sales and brand loyalty forward:

• Axe launched their new Fine Fragrance collection on Fetch. The brand served high-value offers to Gen Z and Millennial men to drive trial and brand awareness in a saturated market. The result: A successful launch amongst a ready-to-convert audience who received offers based on purchase history.
• PepsiCo launched their new and innovative Cheetos Popcorn with the Fetch app, targeting known popcorn buyers and flavor enthusiasts. The campaign yielded a strong new product presence with a verified incremental return.
• Topo Chico Hard Seltzer leveraged Fetch to translate strong brand equity into a new product in the hard seltzer category. The brand successfully drove trials and increased awareness for the trendy new product.

By tapping into Fetch’s popularity and unique appeal to Gen Z shoppers, brands can effectively reach and engage this influential demographic. Learn more about how brands can leverage Fetch to reach Gen Z .

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Fetch in the News

Here are Fetch’s top media headlines from the past month.

• How General Mills is using rewards to generate loyalty across its brand portfolio – Modern Retail
• Episode 181: Fetch Founder and CEO Wes Schroll – 30 Minute Mentors
• Rewards app Fetch rolls out social features, enhances personalization – Chain Store Age
• 6 Grocery Receipt Scanning Apps You Should Try – U.S. News & World Report ?
• How to Save During the Summer – FOX 5 San Diego

Industry News

As a leading shopper engagement platform, we have a finger on the pulse of consumer behavior - but also industry news and updates.

• With inflationary pressures and constricting wallets, customer loyalty will be the key to restaurant success in the coming years, according to Nation’s Restaurant News.
• According to Sephora SVP and GM of Loyalty Emeline Berlind, continually revamping customer loyalty is the key to lasting growth, as reported in Retail Dive.
• A CNBC survey found that nearly all Americans have cut back on spending , citing inflation. Among the hardest-hit industries, clothing was the top nonessential shopping category.
• Retailers are turning to new technology in an effort to fix forecasting tools that splintered during the Covid-19 pandemic, according to the Wall Street Journal.

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All the best,

Fetch for Business