How Fetch became a leader in the shift toward consumer privacy

In today’s dynamic digital marketing landscape, brands are constantly looking for innovative strategies that both boost revenue and prioritize consumer privacy.?

Fetch, the nation’s No. 1 rewards app and a leading consumer-engagement platform, offers a powerful, privacy-compliant advertising solution designed to meet the evolving needs of brands and consumers. The platform was recently named a leader in the Enrichment category in Snowflake's Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze and Activate Data to Boost Revenue .?

“Fetch emerged as a leader in the Enrichment category for its unique ability to help our joint customers navigate the challenge of signal loss,” said Denise Persson, Chief Marketing Officer at Snowflake.

Fetch gives brand partners the ability to elevate advertising and campaign attribution with richer consumer profiles – all while keeping user data safe. Fetch’s data clean room, powered by Snowflake, securely combines external first-party data sources. This allows for privacy-compliant collaboration without the need to relocate, duplicate or expose personally identifiable information (PII) associated with the data.?

Consumers have grown increasingly wary of how their data is collected, used and shared. Fetch recognized the significance of consumer privacy early on – and made strategic moves to ensure the platform’s 12 million weekly active users can feel confident in the platform.?

But Fetch’s privacy and data innovation isn’t just about how information is shared – it’s also about how that data is used. The platform enables partners to access insights faster and fresher than ever before. The depth and breadth of zero-party data submitted by Fetch users (every time they snap a receipt) enables Fetch to maintain real-time information with longitudinal insights – all in a secure environment.?

In a world where innovation and privacy are paramount, Fetch has emerged as a leader. By prioritizing privacy while enriching data and providing real-time insights, Fetch is setting a standard for ethical and effective data-driven marketing.?

Latest from Fetch

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This year, conversations at Groceryshop revolved around three key topics: personalization, convenience and artificial intelligence. Read this recap for our top 5 takeaways.

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Fetch Vice President of Data Partnerships Virginia Marsh spoke with Snowflake Industry Principal Prabhath Nanisetty to shed light on the evolving landscape of consumer data – as well as its impact on marketing strategies.?

Liquid Death captures an audience – and keeps them around – with Fetch

To maintain shopper loyalty, Liquid Death has turned to a new type of innovation: next-gen digital marketing, powered by the Fetch app.

Fetch in the News

Here are Fetch’s top media headlines from the past month:?

• Fetch CEO: Gen Z, millennials use rewards programs to afford ‘little treat’ culture - Insider Intelligence?
• Draper James is the latest DTC brand acquired as the sector consolidates - Glossy
• The evolution of grocery brand loyalty - SmartBrief
• 10 ways to use your own data to put dough in your pocket - Fox News

Industry News

As a leading shopper-engagement platform, we have a finger on the pulse of consumer behavior - but also industry news and updates.

• According to an IAB survey, only 12% of retail media network ad buyers are “very satisfied” with their RMN partnerships, citing a lack of measurement standard and buying process complexity.?
• According to Modern Retail, many brands are betting on “spiced apple” to be the next big fall flavor, citing worries of “pumpkin fatigue.”
• Insider Intelligence notes that many of the pain points for retail media networks stem from “walled garden” issues , then argues that these organizations should act more like media companies – not retailers.
• The Verge reported that Google’s cookie-replacing Privacy Sandbox reached a major milestone – and that relevance and measurement APIs are now generally available.?

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All the best,

Fetch for Business