How F&B outlets can boost their sales with YOU app this Ramadan
The Holy month of Ramadan has previously been synonymous with a slump in sales for restaurants, but with the age of digitalization and the abundance of food delivery applications globally, this trend is changing drastically.
Statista reported out of 1,500 UAE participants, 51% reported they are most likely to increase their food app usage during Ramadan in 2020, which is a predictor for a similar trend will follow this Ramadan around neighboring GCC countries.
Furthermore, Think with Google states that food delivery which tends to plummet during Ramadan took a surprising upward trajectory due to the convenience of food apps and the ease of ordering Iftar and Suhoor meals from the comfort of the consumer’s home.
Here are the ways in which restaurant vendors on YOU app can increase their sales this Ramadan:
- Create a special Ramadan dessert menu:?
In an emerging trend, there has been a boost in dessert orders via food delivery apps. This is due to the increased amount of family and social gatherings during the Holy month with an increase in dessert orders after Iftar.?
- Create Ramadan bundles for family orders:
To ensure an increase in sales, exclusive Ramadan bundles are the way to go. Creating a set menu that includes starters, mains and desserts for a great price is a sure way to gain new customers and possibly gain return customers as well.?
Part of the Ramadan spirit is the sense of generosity. This is an ideal time for restaurants to introduce complimentary items to group orders such as desserts or other sweet treats free of charge. This sets an incentive to attract new customers who will have the opportunity to try menu items that could convert them to paying customers for that menu item.
Larger communities are moving towards introducing healthier options into their diet, and the Ramadan period is no exception. There is an increase in demand for providing healthier alternatives to customers’ favorite indulgent meals. Many restaurants are offering their signature dishes in healthier versions that are served Vegan, dairy-free or vegetarian to cater to the growing sector of health-conscious eaters.
At YOU app, we guarantee the utmost care and quality service to our F&B vendors. Thinking of taking your F&B business to the next level, but don’t know where to start? Contact YOU app’s F&B team today!?