How to be fast while creating digital products? ?? Issue #2
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Two weeks ago, we discussed what digital acceleration is . In short, it’s about delivering innovation fast – faster than your competitors – and continuous experimentation.??
Today, let’s move from the “what” to the “how”.
How to create digital products faster?
As digital acceleration is focused on market leadership and owning the change rather than simply keeping pace with trends, speed of innovation is at its core.?
To be swifter in this space, you need a certain mindset. Here’s what you need to consider:??
You must be ready to embrace the ever-evolving business context. The whole market might shift, you might receive user feedback that challenges your assumptions, or you could suddenly gain a new powerful competitor – you need to be open to constant change and, at times, entire pivots.?
Going fast requires you to anticipate market needs. Peeking around corners will help you see what those needs might be. Invest in market and user research and hire strategists and specialists in digital acceleration.?
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Rather than spending time on lengthy decision-making or on worrying about staff costs or potential hits to your bottom line, start innovating with something small and do it quickly. You’ll find that valuable proofs of concept can be delivered within 30 to 60 days.
Validation ?helps to make sure you are building the right thing before building it right. By validating early, you can avoid weeks or months of redesign and redevelopment. I recommend doing it as early as possible.
This one might feel obvious, but you will only go as far as your team does. Make sure you work with developers and DevOps and product people who understand both beautiful software and rapid experimentation.??
Management teams can often be too cautious; too afraid of change. Every business decision is a leap and today's business environment calls for quick and bold moves. The speed of decision-making can make or break your business.
It’s important to understand that when you’re moving fast and peeking around corners to see what lies ahead, you sometimes fail. Be ruthless in stopping something if it’s not working, and move on.
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The mindset of fast and continuous experimentation helps business leaders seize opportunities and outperform competitors. What’s important, though, is that it also proves essential in a downturn.??
How? Let’s touch on that in the next issue.