How far do you want your business to reach?

When you have a great product that is selling well in your own territory, the natural next step is to look across borders and determine which other countries and cultures may be target markets. However, there are a number of things to consider when deciding how far you are going to take 'globalisation'.  Here is a great article from Western Union Business Solutions pointing out some of the key points for consideration.

Identifying countries that need your products and services