How to Fall in Love with Your Marketing

So many people HATE marketing ... maybe you are one of them? (You can read the full blog here)

Why do they Hate Marketing?

Let’s talk about the common reason people hate it.

They are afraid to fail again.

Several times I have heard from a business owner that they like me a lot, but they got screwed this time by a “marketing person” who promised them something, charged them a lot, and then did not deliver. This is why my passion is EDUCATING business owners, so you understand how your messaging and marketing should work. A bit like your accounts for your business.

They feel annoyed with the spammy messages.

No one likes spammy messages or emails. And this results from not knowing your target market. Sending your marketing efforts aimlessly will do more harm than help for your business. KNOWING who you are talking to is the key.

People think you are not being authentic.

There can be a negative vibe of fake, over-hyped, and scammy marketing when done in a sleazy manner. And if that’s the case for your marketing, it will eliminate authenticity. With the technology that we have now, genuine human connection matters if you want to market yourself in the digital space ... exactly the same as if you were face to face.

People do business with people, so building those relationships and being authentically you is the key. Just like you don't need to be friends with everyone, being authentic online will attract your people to you.

How to Make Your Audience Fall in Love with Marketing?

Discover how to make your target audience fall in love with your marketing and skyrocket your brand awareness.

#1 Know that Marketing is NOT JUST AN OBLIGATION

In the business world, if you define marketing as only attracting new leads and reengaging existing customers, it feels like an obligation.

Instead, define marketing at a deeper level as building relationships and sharing the process of "helping your target audience.”?

Yes, the goals of your marketing are to get new customers and retain existing ones, but you should also incorporate the goal of helping, educating, and informing. Be the advocate and the expert of your industry. Connect with your audience and let them know that you are listening to what they really want.

#2 Creating the Right Branding Message

You can't afford to skip this step, since it is where you learn more about yourself and what the brand stands for. When a message is delivered at the right time and the right place, it connects with the audience emotionally. How do you create your brand messaging?

• Create well-defined personas for your audiences. Many brands already know the average consumer profile for their brand. If this isn’t the case, conducting preferences research, analysing buying behaviour, and learning what these people expect is vital.
• Don't simply copy an approach and reproduce it for your brand, but look for references that make sense for your company.
• Monitor market trends. Trends are not limited to language, they also include how the brand messages apply to campaigns.

#3 Be Authentic

Be authentic in your content and interactions with customers. Show who you are. Be honest and passionate; tell your stories, advocate for your cause, and follow your passion. Recently, I created a video about how crucial it is to show the world that social responsibility is one of the top marketing trends for 2022. You can also watch the full video here.

My experience has shown that what they seek in this hyper-connected virtual world is an experience that is real, trustworthy, and authentic.

How can you create an authentic brand experience?

• Bringing younger generations into the fold. Millennials and Gen Z favour brands that are “real and organic,” not “perfect and well-packaged.”
• Establishing Emotional Connections. Authentic ideas and messaging are often heartfelt. It creates emotional connections between brands and customers.
• Stand out from the crowd. We live in an information overload world. It's difficult to discern what genuine brands are saying. Your customers will do your marketing for you by word of mouth if you are authentic in your words and actions.

Whether you have any questions or simply want to chat, drop a comment below! We offer a full range of done for you realistic, practical marketing solutions for your business that deliver results and hit the spot with your customers. You can check out what we do here.

Don’t forget to Check out our library of FREE Resources & Downloads to help you grow your business!

If you want to learn how to implement different marketing elements in your own business, I have a series of Online Digital Success courses focusing on different marketing elements. These are self-paced courses, so you don’t miss out on the learning! You can learn all about those here.

Prefer structured mentoring? I also offer a 12 week 1to1 mentoring program designed to Give You Clarity, Generate leads & STOP DROWNING IN THE OVERWHELM! There are also 2 hours Strategy Sessions available. If it’s time to get a Clear Action Plan, Digital Strategy Map & Checklists, you can check out the details here!

Regardless of what you need when it comes to online marketing, take the Leap … we are your springboard to success!

You can watch the video here: https://youtu.be/HdsSnUnJOmM