How faculty can save higher education

Higher Education seems to be losing a battle of ideas. It is too expensive, it is too rigid, and it isn't worth it.

None of this is really true. A BA is needed, even in tech. Source.

A college degree is a signal to employers that you can navigate high education. That means you were able to apply, and succeed at a school.

This is an important signal to employers. So it is important for people to attend.

What is missing is the messy middle: the classroom.

We know someone earned a degree in English, but unless you did it recently, you don't know what that means. What are the courses like?

How does a professor's real-life experience or research impact the classroom?

That is what #HigherEd marketing needs: more stories about the classroom. On LinkedIn, on ResearchGate, Twitter, Mastodon, on YouTube. Whatever.

More stories about how life impacts the classroom. That is it. Tell us what people get in the classroom.

We plan to talk about this and more at The Institute for Higher Education, in the marketing track.