How facial age estimation is creating safer, positive experiences

Hi there ??

Welcome to the latest Yoti newsletter. This month we’re sharing the latest news in the world of age assurance. Let's update you on what we’ve been up to and what’s making the headlines elsewhere.

The roundup

• Helping Instagram introduce Teen Accounts
• Our latest facial age estimation white paper
• Facial age estimation is not facial recognition
• How facial age estimation is creating safer, positive experiences??
• Wider industry news

Helping Instagram with new Teen Accounts

This month, Meta introduced new ‘Teen Accounts’ on Instagram for users under the age of 18. These accounts include features that have built-in protections, such as setting daily usage limits and restricting access during certain hours.?

Yoti is delighted to be working with Instagram to check their users’ ages with our age assurance solutions. Teenagers throughout the world will be able to enjoy safer interactions with their friends via Teen Accounts.?

Read the full story

Our latest facial age estimation white paper

We’ve published our new facial age estimation white paper with the latest accuracy rates. Here are some of the key takeaways:

• A practical and effective way to protect children online: 99.5% of 6-12 year olds are correctly estimated as under the age of 13
• Effective at preventing underage access to age-restricted content: 99.3% of 13-17 year olds are correctly estimated as under the age of 21
• Supports key regulations, including the UK Online Safety Act and the Age Appropriate Design Code
• Being used by companies globally to create age-appropriate experiences, with over 650 million age checks completed worldwide.

Read the white paper

Facial age estimation is not facial recognition

There’s quite a bit of confusion and incorrect information around facial age estimation. One of the key misconceptions is that people confuse facial age estimation with facial recognition.?

Facial age estimation and facial recognition are designed to deliver two completely different outcomes. They’re trained in different ways and rely on different images and data.

We’ve looked at the two systems to explain the key differences and how our facial age estimation is built with security and privacy at its core.

Read the blog

Facial age estimation in action

Facial age estimation is used across a variety of industries, including retail, social media, dating, gaming, gambling and financial services. It’s helping to improve child safety, create age-appropriate experiences, provide exclusive 18+ content and meet compliance requirements. Our blog explores how businesses are using facial age estimation to create safer, more positive experiences for their users.

Read the blog