How Will Facebook Retargeting Improve Your Conversion Rate?

Okay, your E-commerce website is out and you are running advertisements on all the big social media platforms such as Facebook, Google, Instagram etc.

If this is true then chances are that you've heard plenty of online advertising websites promote the importance of retargeting. After all, for online advertising experts, PPC consultants, and digital strategists, nothing is more important than being able to understand and reflect your target audience's online behavior when attempting to grab their attention and maximize conversions.

"In sales, a referral is the key to the door of resistance"

By understanding your customer, you can engage with them on a deeper level, and convince them to buy your product, even if they already visited your website in the past and decided not buy it.

What is Retargeting?

The ability to gather purchase intent data from user interactions on websites outside of Facebook and create targeted Facebook advertisements based on that customer intentions.

Retargeting helps you to learn about your prospective customers:

• What motivates your customer to make a purchase.
• What environments and destinations your customers come from.
• What attracts your customers
• What is the best time to conversion

Through that crucial data, you can maximize conversions, and help potential consumers move along the sales funnel and deliver the expected ROI.

How Does Facebook Retargeting Work?

Retargeting gives a company the ability to track the behavior of their customers as they move around the Internet browsing different platforms, determining which provide a relevant opportunity for conversion, which might buy more products, when will the customers buy your product, and so on.

For this to happen, a small piece of tracking code is embedded into your website, which deposits cookies onto the browsers of visitors who arrive on your landing page.

This information tells your retargeting provider how to time ads based on where the buyer goes after visiting your website and the amount of time they spend on different platforms especially facebook.

What Does Retargeting Do For Your Ad Campaign?

Understanding retargeting is simple enough - but how do you determine whether it actually works at increasing your conversion rate? According to Adobe, retargeting is responsible for increasing ad responses by as much as 400% and can help to improve your brand recall and awareness among the customers.

Those aren't the only statistics that support the effectiveness of retargeting strategies however, a successful campaign can also lead to:

• Customers are 70% more likely to convert
• A click-through rate that is ten times higher than the rate for other ads
• 26% more return visitors who complete the checkout process
• 147% higher conversion rate when combined with prospecting

Why Does Facebook Retargeting Improve Conversion Rates?

The evidence suggests that Facebook retargeting campaigns help to improve your conversion rates and therefore the overall success of your business. However, if you're new to the idea, you may be wondering why it's so effective.

According to studies, almost all of the online shoppers who visit a website for the first time will leave without taking any beneficial action.

In fact, only 2% of shoppers will actually buy something the first time they come to your site.

So, it's better to think of strategies which help in bringing back to your website and convert. This is where Facebook retargeting becomes really important.

We recently deployed facebook retargeting on of our client`s website SPOTSTYL and we are currently observing the results.

We will update you on the difference we were able to get after we have big enough data-set.

I would love to hear your thoughts on this, please write your comments below:

Image Credits:

1. https://www.skubana.com