How Facebook Reduced Your Reach

There was a day when your company posts could connect with your entire fanbase if you did a good enough job on your contents.

Because now it's limited to 3-5% of your audience no matter how engaging unless you pay, how do you show up in your customer's news feed?

Make use of target audiences.

1. Whom in your customer group is this post most relevant to?
2. What action would you like them to take at the end of the day?
3. Why is this especially interesting to them vs other content?
4. When will this be most relevant to their daily lives?
5. How will you turn one piece of content into relevant pieces for each segment of your audience?

If you're not connecting to your audience the way you like, send me an email at Collision 8.