How Facebook Marketing can make your business?

After growing at 107% annually for most of the time in last 10 years, Facebook is still not slowing down. There were around 2320 million active user in last quarter of 2018 i.e. 200 million more than last quarter of 2017.Hence if you want to promulgate your business and enterprise, Facebook is the right platform to create a good presence in social media marketing.

Social Media Marketing is the use of various social media websites to connect with your targeted audience to develop brand equity, increase sales and gain market share.

Facebook marketing involves unique strategy as there are unlimited potential customer, but in this large availability of customer it became difficult to distinguish and find yourself in the ocean of competitors. There are various ways of finding yourself in the ocean:-

Correlate business goals with Facebook 

Every perfect marketing strategy requires specific goals for your targeted market. If you are opting for/ considering Facebook marketing to allay your present strategy then you are in desperate need of same. Never go for fake publicity like followers and Likes, in spite of this, address your biggest challenge and try to find various ways of solving it with Facebook marketing including proper tracking of developments.

“Work Smarter not Harder”

Facebook Content

Content writing when it is related to marketing starts with understanding your brand value and unique selling proposition and targeting your customers. The Facebook content should be attractive, informative and entertaining to your viewers (targeted customers). People understand that you are promulgating your product through ads but it does not invite desperate promotions on Facebook.

According to our survey, 64.30% of online users voted that viewing too many promotions in posts from brands is the most annoying thing.

How to get best out of Facebook Content?

Status: The content you are writing should be easy to understand. With the advent of new features like attractive background, emoticons etc. the message can be make more vibrant and eye-catching.

Images: The post which includes images invites 2.34 times more accessibility/engagement. It does not mean we can fully rely on images to perform all the task. If the product is not meeting the expectations of users/consumers, proper modification should be done in spite of relying on secondary aspects like images etc.

Videos: Video is the most effective weapon in social marketing, 43% of users voted that they would like to see more videos from marketers. Videos must be entertaining, informative, easy to understand and always have captions.

Facebook Live: Live contents leads to more people engagement on Facebook. Make people part of Enterprise events, product launches etc. by going Live and attract your viewers which will increase their engagement.

Proper Analysis of your Facebook Demographic

Doing proper analysis of your Facebook Demographics are vital for any marketing strategy and on social media, it’s no different. As far as Facebook is concerned you have billions of people scrolling through, therefore it is very important to target your audience. Additionally, willingness to modify strategy is important as targeted audience fluctuates throughout the year.

Age & Gender

According to our survey, Facebook has most user in the age group 18-30. However, women tend to use Facebook more frequently than men in the age group.

Additionally, the number of Facebook user in the age group 65 and above has increased in few years. Hence Facebook is the platform for all age groups.

Location & Income

According to Pew Social Media, Facebook’s demographics spread primary location and income quiet evenly. But at the same time, rural and urban areas both have 80.9% of their demographics active on Facebook, while suburban areas make up approx. 77.3%.

Keep your audience engaged

Social media network is a network for conversation, discussion and sharing of content. As an enterprise, you can’t lose out on this front which means audience engagement should be on driving seat. Try to form a community for your audience, Facebook is a good platform to hold chats and discussion with audience and customer through communities. This discussions will add customer from audience bucket and increase the brand loyalty of existing customer. If Facebook engagement is not working you can’t adopt policy of wait and watch, obviously you can’t reach out to everyone, but there many ways of achieving good result in Facebook engagement.

Best time for Facebook Post?

Evaluating Best time for Facebook post is one of the most difficult thing for a marketer. However understanding the algorithm is essential for businesses to find best posting time.

One of these timings are provided by SproutSocial:-

According to SproutSocial, Thursday is the most suitable day for posting on Facebook. One can find more number of user during noon and 2 p.m. on Wednesday on Facebook. Saturday, early mornings and nights are the least recommended time.

Conclusion

The most effective way to understand the vital importance of adopting Facebook marketing is to realize the impact of social media in everyday life of people who can become your customer at any point of time. Facebook marketing has become a necessity for business to expand their territory in the shortest possible time. This is why Facebook marketing or Social marketing is no longer considered to be on probation, but instead it has become an important part of the business world one that is imposed to the business by the overall presence and impact social networks have on the users.