How to Exterminate Facebook Bots
The first thing you do as a social media manager taking over a new account is to conduct an audit. What if that audit reveals your account has massive bot activity including hundreds of engagements from very obvious bot accounts on every post? I reached out to groups managed by Facebook itself to figure out if others experienced this and how they went about cleaning it. I also reached out to social media advertising contracting agencies. They said many big organizations experience large bot activity, no big deal. But it is a huge deal if a large percentage of all engagement and follows/likes on your page are bots. It would be impossible to grow your presence unless you bought bots or continued allowing them to run rampant on your page. So, I researched and read message boards. I began testing and these were the steps I took to exterminate them. Here are my best practices garnered from research and my own trial and error: