How to Explode your Instagram Growth

So.. Let’s talk about how to grow on Instagram.

Before growing on the platform, you need to understand a few things about the platform including how it works.

The majority of Instagram’s content distribution happens for its own audience. In other words, your own follower base.

This simply means that the content that you put on Instagram has a very small chance (probably a million out of one) of getting viral. Otherwise, it will only be visible to your audience or probably, only a part of your audience(maybe around 4-5% of your audience).

Now, how to grow on Instagram because this game is entirely different from youtube because on youtube, if you have a higher watch time and your content is good, your video will be sent to more and more people.

There is one out of a millionth probability of getting viral where your content is a “viral type” content that is getting a massive number of shares.

Only that content would go viral but on the other hand, if we take a normal case scenario, where people like you and me are putting normal content.?

In that case, how to grow on Instagram?

The only possible way to grow on Instagram using this way is to use the combination of two things:

1. Consistently putting content on your Instagram. (It has to be very consistent)
2. Consistently run ads for your Instagram channel.

The sub-branch of the second suggestion would be to run the shoutout posts where again you are paying to the influencers to promote your brand. In short, you are either paying Instagram to promote your brand or you are paying influencers for shoutouts to promote your brand.

That is the only way.

But How to go about it??

Because let’s suppose in the initial case, you don’t have money to run ads.

Here is the thing. It's not about having money. It’s about generating money.

There is a difference.?

Initially, no one has the money, but it’s about figuring out a way to generate money.

It’s about getting that way to generate traffic and then being able to send them to that one link in your bio or Instagram story from where you can redirect them to multiple places from where you can generate money.

So that is why, the most important thing is to have a good offer that can help you to generate a lot of revenue and a regular/consistent offer that can help you generate a lot of revenue on a regular basis.?

And that is how, you can keep on posting a lot of content and keep on growing your Instagram brand, and ultimately you’ll have the cash flow that will allow you to advertise more.

Do you realize that it is a cycle?

You are advertising more and more people are coming into your funnel and seeing your offer. More people are buying your offer and more revenue is flowing into your pocket and you're reinvesting it back into more advertisement for your Instagram.

And that is how this complete cycle keeps on growing by itself.

Whether you invest this money on shoutouts or your run Instagram ads that’s totally up to you.

I do both things because both things are required.?

This is my number 1 go-to-strategy to grow on Instagram and that is how everybody is growing.

If you are really good on youtube or any other platforms and you have a fan following over there, you can redirect this traffic on your Instagram and you can cross-promote your channel.

You need to grow on one platform at least and then you can cross-promote your other channels.

For example, if you are growing on Instagram then you can redirect traffic to Facebook or maybe your podcast. You might have also seen me doing cross-promotion of my podcast on my Instagram stories.

So now what I do is, I keep running ads to grow my Instagram and then I keep on redirecting the traffic to multiple other sources where I’m uploading content.

Again, it’s all about repurposing. This is the number one thing.?

So before you think about growing a lot on Instagram, what you really need to think about is to come up with some offer that can help you monetize your Instagram from following on a regular basis.

Otherwise, just think about this. Even if you are growing, what’s the point?

Let’s suppose there is a magical way how you are growing but what’s the point if you don’t have an offer.

You won’t earn money from the followers and neither the followers that you are gaining are going to pay your bills. A product and an offer are going to pay your bill.

You need to understand that one thing.

This is something that is super super super critical and you keep in mind that you need to have a good, consistent, and evergreen offer that can keep paying for your followers and this is how you grow on Instagram.

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