HOW EXPLAINER VIDEOS CAN WIN YOUR CUSTOMER’S ATTENTION & BOOST YOUR SALES CONVERSIONS BY 10-25% IN 2020 AND BEYOND

So what is the secret tactic that companies like dropbox, hubspot and unbounce have used and are using to dramatically improve the sales conversions of their website? 

If you are thinking; Copywriting, website design, and UI/UX, or content marketing, yes while each of these tactics are important and helps increase website conversion...

There is a very sweet missing piece of the puzzle that has been proven to take your sales conversion to even greater highs. Explainer videos. 

They are short videos that tell a company’s story. They can be claymation, hand-drawn, or digital drawings…

When potential customers visit your website, your explainer video will serve as an informative, entertaining ambassador for your brand.

They provide businesses with a way to clearly and effectively summarize their value proposition in a short, fun to watch video that captures and keeps the attention of your website visitors.

In recent years explainer videos have been pivotal to the success of companies like Dropbox, Hubspot, Salesforce, Groupon, and the likes

Rypple, who not so long ago, changed to work.com, a social performance management platform owned by Salesforce, added an explainer video to their homepage and increased conversion rates by 20%. Approximately 30% of the page visitors watched the video and approximately 50% of those viewers watched the video in its entirety.

Dropbox is another company that has taken advantage of the effectiveness of explainer videos by limiting its homepage to a single video. This video increased conversion rates by over 10%, and with the video being viewed 750,000 times in one month alone, the 10% increase resulted in several thousand extra signups per day.

So why are Explainer videos so effective?

In 2000, Microsoft conducted a study measuring how long people can focus on one thing for a specific amount of time. The results showed the average person’s attention span was 12 seconds. About 15 years later, it dropped to 8 seconds.

The implication of shortening attention spans of customers worldwide means you only have about 6 -8 seconds for your website to pique their interest or you will lose them for good. 

Explainer videos are designed with this in mind that's why they are so effective. They present your value proposition in a format that’s both informative and exciting to watch.

With the right script, you can maintain attention every 8 seconds which is approximately every 20 words.

It is also interesting to note that the average explainer video is watched on average for about 2.7 minutes, compared with 28% of website text shown to be read on average.

That being said here are some other benefits of using explainer videos

Visual and verbal learning

A recent study of 221 undergraduate students showed that 105 were visual learners, 105 were bimodal (meaning no preference), and only 11 were verbal. 

Explainer videos take advantage of this by offering visual and verbal cues for learning. This appeals to all three groups. 

It’s also been shown that people retain over 50% more information through the use of visual and verbal learning cues.

Clear presentation

Explainer videos are one of the best ways to clearly convey your business’s value proposition. Persuasive copy is good, but the combination of speech, text and graphics help to communicate even more clearly. 

Jesse Goldman, VP of Customer Success at Rypple has this to say about explainer videos: “I hear from many people at top companies that say a video communicates a clear story that they can easily relate to.

This probably also explains why overall engagement with the app is higher.”

Simplification

Explainer videos force you to compress your product offering into 60 to 120 seconds and 150 to 300 words. 

This exercise requires businesses to find the best way to clearly and quickly convey the benefit of their product or service. Video scripts limit the number of words, requiring more to be said with less text.

Greater Shareability

Not only are videos more likely to be consumed entirely with more information retained, they’re also more likely to entertain and impress. 

Interesting and humorous videos are one of the most shareable types of online content, making explainer videos more likely to be shared with family and friends.

There are different formats of explainer videos all depending on your budget or preference: 

Motion graphics - average cost $1,500 for 1 minute

2D animation video - average cost $3,000 for 1 minute

3D explainer video - average cost $15,000 per minute

?Why work with me?

The combined experience of my team working on our project is 10+ years so you can be guaranteed of the quality of work you will be getting.

You will also be able to have 2 - 3 reviews and corrections to ensure that you are satisfied with your explainer video…

Alternatively, you could search for an agency to help you create the same quality of video but it's important to note that because of the high demand for explainer videos most other agencies are at least three times more expensive, and yet they don't offer anything different from what you will be getting from me and my team. 

OUR PROCESS

Our unique approach to explainer videos is to make your offering more persuasive by bringing to light your customer's major pain points, and then dramatizing the solution you provide to that pain.

Concept and Writing the Script

Our Explainer Video Process starts by gathering all the information from the client and processing further by writing the script. But before that, a questionnaire is being sent to the client, when the client answers these questions the professional script writer starts working on a script of the video. After writing the script the client reviews it and if he wants to change something in that he again resends it for revision.

Working on Storyboard

After the script is approved, the storyboard work starts. The storyboard is basically the script which is defined in visual frames in the form of slides.

The client reviews it and checks if the images go with the script or not.

Illustrations and Voice Over

The storyboard is then converted into illustrations. Proceeding further the voice over has to be selected by the client.

We send a number of voices over to the client. He chooses among them then that voice over is selected.

We also send a questionnaire to the client regarding voice over to get a clear idea about his requirement for the voice over.

Working on Animations

The second last stage is the one in which the animations and illustrations are synced together along with the sound effects and background music.

Remember that the approval of the client is required at every stage. Without his approval, we can’t move to the next stage. That is why it takes a long time to make a scribe animation video since we wait for the approval of the client. Moreover, the process itself is time-consuming.

Publish

The final stage is the publishing part where we make sure to deliver you the video in the finest quality with different formats so that you can use and upload it according to your requirements. I am sure that now you have got a clear idea about the explainer video process we follow at Video Explainers.

Reviews

Up to 2 revisions are possible for you to make any corrections and changes and to ensure you are happy and satisfied with your video.

In Conclusion

Explainer videos are a great way to connect with customers, clearly convey your business’s value proposition, and capture attention.

Other companies that are using these types of videos to increase conversion rates include the following: Google, Crazy Egg, and Inbenta, and many more.

If your business is looking to increase conversion rates, an explainer video is exactly the secret weapon you need.

Contact Us at [email protected] to schedule a free consultation call.