How Experts in Software, AI and Health & Wellness Use Data & Tech to Influence Creativity
About Soul & Science Monthly Download: Each month, we analyze and digest the insights we’ve learned from our guests on The Soul & Science Podcast into a handy download. Keep reading for this month’s marketing tips from the world’s sharpest CMOs.
New technology has always appeared as a double edged sword. It intimidates just as much as it can make our lives easier. In this month’s Monthly Download, we’re exploring the ways our guests use data to help them build context for their work and how new technology can help us be more human.
1. Be data-informed, but not data led.
Jenny Lewis , CMO at The Knot Worldwide
Data isn’t the end all be all of performance marketing. Sounds like an oxymoron, but it’s true. Data’s role in performance marketing is to show marketers what human and creative elements are working (or not working). As Jenny Lewis explains on the podcast, the path forward isn’t paved by data alone, but by the human instinct that can interpret the data in a human and soulful way.?
2. Use technology to allow yourself to be more human, but in a better and faster way.
Jeff MacDonald , Head of Social Strategy at Mekanism
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If AI were the perfect wave, Jeff MacDonald would be the gnarliest surfer on the water. Jeff has taught us at Mekanism how to harness the power of this new tech in order to be more efficient and save time, which ultimately allows us to put more of a human touch on our work than ever. When approaching emerging platforms and technology, Jeff’s advice is to play with new tools until they become a secret weapon. As an advertising agency, we’re able to use ChatGPT and Midjourney to concept, ideate and test out ideas before presenting them to clients.
3. Don’t let data skew your view of reality.
Julia Perez , CMO at OWYN
Data can’t help us without context. When you’re reading data, always be sure to think about the numbers and insights in a macro as well as micro fashion. If one SKU is outperforming another, dig into the “why” of it all in order to determine next steps for your other products. Details such as placement on the website, mentions on social media or shelf placement can all have a significant impact on sales.?