How to Expand Your Reach While Maintaining Conversion Efficiency
Running Performance Max with Standard Shopping campaigns can be tricky.
They sometimes compete and overlap in problematic ways.
PMax tends to dominate Shopping campaigns…
It won’t spend its budget effectively without sufficient initial traffic…
And it steals attribution, making it look more successful than it is.?
Unless you’re using the feeder strategy.
See, Performance Max works better at capturing demand.?
But how do you capture demand if it doesn’t exist?
That’s where Standard Shopping comes in.
It helps with top-of-funnel awareness and demand generation.?
Rather than avoiding overlap between campaigns (old approach), deliberately creating overlap is now beneficial for feeding Performance Max with potential conversions.
Run both campaign types together and watch how they complement each other effectively!
In this latest episode of Curry, Cheese & Vegemite, Usama, Colby, and Glen share their insights on John Moran’s Feeder Strategy and successful examples of how we implemented it in our campaigns.
Discover how to expand your reach while maintaining conversion efficiency.