How to Expand Your Market with LinkedIn’s Geographical Filters
Charlotte Ellis Maldari
Efficient and sleaze-free lead generation for ambitious creative business leaders | Best-Selling Author | Founder at Kaffeen
We live in a global business world where you don’t need to be confined to your local area to find clients. In this post, we’ll explore the second strategy to get leads on LinkedIn—how to tap into new markets using geographical filters. Whether you’re a coach or a creative business owner, LinkedIn Sales Navigator makes it simple to reach clients across the world.
Why Expand Your Market?
Many business owners limit their outreach to local clients, but the reality is that you can serve clients from anywhere. LinkedIn allows you to reach decision-makers from different regions, countries, and even continents. Expanding your market helps you increase your client base and grow your business faster, all without geographical limitations.
Step-by-Step: Using Geographical Filters
1. Set Your Geographical Preferences: In LinkedIn Sales Navigator, use the location filter to target specific regions or countries. You can start by focusing on English-speaking markets or regions where your services are in demand.
2. Example Markets: If you’re based in the UK but want to tap into clients in Australia or New Zealand, simply change the location filter to target those countries. You could also broaden your reach by targeting English-speaking professionals in countries like Canada, the US, or South Africa.
3. Layer Your Search: Combine geographical filters with other criteria like job title and industry. This ensures that you’re still reaching high-quality prospects who fit your business goals, even if they’re located in a different country.
4. Save and Segment: As with the first strategy, save these new leads into different lists based on geography. This will make it easier to personalize your outreach and follow up based on their location.
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Why This Works
The internet has made business more global than ever before. With LinkedIn, you no longer have to limit yourself to a small pool of local prospects. Instead, you can leverage geographical filters to find the right clients across the world who are eager to work with you. It’s a bright and scalable way to grow your business.
Want to see how this strategy fits into a bigger lead-generation plan??
In our full training, we cover this and other key tactics to help you consistently win clients from LinkedIn. Click to join the live training and take the first step toward expanding your market today!
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